Skip advert
Advertisement

Peugeot to kill off GTi name

Forthcoming hot Peugeot 208 set to get Peugeot Sport Engineered name not legendary GTi badge

Peugeot is unlikely to revive its iconic GTi badge for the forthcoming 208 hot hatchback.

The performance version of the recently launched 208 supermini looks set to ditch petrol power and go all-electric when it arrives next year, as previously revealed by Auto Express.

Best hot hatches on sale

Advertisement - Article continues below

However, the French firm is now considering ditching the GTi badge in favour of a Peugeot Sport Engineered moniker, despite the heritage associated with the performance sub-brand.  

Peugeot bosses in France have gone cold on the idea of calling the next 208 a GTi because of its all-electric powertrain. Executives have revealed to Auto Express that ‘Peugeot Sport Engineered’ is currently the favoured name for the firm’s rebranded performance arm; the name was first hinted at with the 508 Peugeot Sport Engineered concept car from this year’s Geneva Motor Show. Bosses says it shows the company’s future direction for new performance models.

Bosses at Peugeot UK, however, are fighting to retain the GTi name such is the heritage it has over here. Bosses cite the recently launched all-electric Porsche Taycan Turbo as an example of the power of a brand name.

A Peugeot insider told us the GTi name has “great resonance and heritage within the UK, and the GTi name would be a perfect fit” for the hot 208.

Do you want to see the GTi name remain on Peugeot models? Let us know what you think in the comments below...

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

New Peugeot 208 and 2008 GT Premium trim adds Alcantara, more tech and boosted EV range
Peugeot 2008 GT premium range - front 3/4

New Peugeot 208 and 2008 GT Premium trim adds Alcantara, more tech and boosted EV range

The all-electric E-208 has also gained more range, plus there’s a new hybrid powertrain for the 208 and 2008
News
3 Jun 2025
Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
29 May 2025
Older drivers don’t care about in-car tech, but millennials want more
Auto Express UX web developer Victoria Coquet driving the Peugeot E-3008

Older drivers don’t care about in-car tech, but millennials want more

Peugeot research reveals the size of the age-gap when it comes to connectivity and autonomous features in cars
News
13 Mar 2025
Peugeot 308 and 408 plug-in hybrids now go further with boost to nearly 50 miles of EV range
Peugeot 308 SW - front tracking

Peugeot 308 and 408 plug-in hybrids now go further with boost to nearly 50 miles of EV range

The new plug-in hybrid powertrain will be available in 308, 308SW and 408
News
26 Feb 2025

Most Popular

Range Rover Sport SV gets massive £35k price drop as it enters series-production
Range Rover Sport SV Black - front

Range Rover Sport SV gets massive £35k price drop as it enters series-production

There’s also a new SV Black trim, and a Range Rover Sport Stealth Package for non SVs
News
1 Jul 2025
Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model
Ferrari Amalfi - front static

Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model

A slick new look and more power are the headlines for Ferrari’s new baby, but it’s probably some simple new buttons that will get customers’ attention
News
1 Jul 2025
Geely is coming to the UK, and its assault will start with EX5 SUV
Geely EX5 - front

Geely is coming to the UK, and its assault will start with EX5 SUV

Geely has looked to Lotus to ensure it's new electric SUV lives up to our driving expectations
News
2 Jul 2025