Advertisement

Peugeot to kill off GTi name

Forthcoming hot Peugeot 208 set to get Peugeot Sport Engineered name not legendary GTi badge

Peugeot is unlikely to revive its iconic GTi badge for the forthcoming 208 hot hatchback.

The performance version of the recently launched 208 supermini looks set to ditch petrol power and go all-electric when it arrives next year, as previously revealed by Auto Express.

Best hot hatches on sale

Advertisement - Article continues below

However, the French firm is now considering ditching the GTi badge in favour of a Peugeot Sport Engineered moniker, despite the heritage associated with the performance sub-brand.  

Peugeot bosses in France have gone cold on the idea of calling the next 208 a GTi because of its all-electric powertrain. Executives have revealed to Auto Express that ‘Peugeot Sport Engineered’ is currently the favoured name for the firm’s rebranded performance arm; the name was first hinted at with the 508 Peugeot Sport Engineered concept car from this year’s Geneva Motor Show. Bosses says it shows the company’s future direction for new performance models.

Bosses at Peugeot UK, however, are fighting to retain the GTi name such is the heritage it has over here. Bosses cite the recently launched all-electric Porsche Taycan Turbo as an example of the power of a brand name.

A Peugeot insider told us the GTi name has “great resonance and heritage within the UK, and the GTi name would be a perfect fit” for the hot 208.

Do you want to see the GTi name remain on Peugeot models? Let us know what you think in the comments below...

Advertisement
Advertisement

Recommended

Stellantis: the new name for FCA and PSA post merger
Fiat

Stellantis: the new name for FCA and PSA post merger

FCA and PSA have almost finalised the terms of their merger – and the pair's combined business will be called Stellantis
16 Jul 2020
'Think of what PSA/FCA can do, not what they can’t'
Renault

'Think of what PSA/FCA can do, not what they can’t'

Editor-in-chief Steve Fowler thinks PSA and FCA could achieve incredible things together
6 Nov 2019

Most Popular

MPs to consider graduated driving licences
News

MPs to consider graduated driving licences

Transport Committee to hold evidence session looking at how graduated licencing could mitigate the risk novice drivers face on the road
3 Aug 2020
New Ferrari Roma 2020 review
Ferrari Roma

New Ferrari Roma 2020 review

The new Ferrari Roma GT is the iconic Italian brand’s latest offering – and it’s a big improvement
4 Aug 2020
New 2022 Gordon Murray Automotive T.50 rewrites the supercar rule book
News

New 2022 Gordon Murray Automotive T.50 rewrites the supercar rule book

The new three-seat Gordon Murray T.50 is a spiritual successor to the McLaren F1, with two-thirds of the 100-car run already sold ahead of its 2022 ar…
4 Aug 2020