Peugeot to kill off GTi name

Forthcoming hot Peugeot 208 set to get Peugeot Sport Engineered name not legendary GTi badge

Peugeot is unlikely to revive its iconic GTi badge for the forthcoming 208 hot hatchback.

The performance version of the recently launched 208 supermini looks set to ditch petrol power and go all-electric when it arrives next year, as previously revealed by Auto Express.

Best hot hatches on sale

However, the French firm is now considering ditching the GTi badge in favour of a Peugeot Sport Engineered moniker, despite the heritage associated with the performance sub-brand.  

Peugeot bosses in France have gone cold on the idea of calling the next 208 a GTi because of its all-electric powertrain. Executives have revealed to Auto Express that ‘Peugeot Sport Engineered’ is currently the favoured name for the firm’s rebranded performance arm; the name was first hinted at with the 508 Peugeot Sport Engineered concept car from this year’s Geneva Motor Show. Bosses says it shows the company’s future direction for new performance models.

Bosses at Peugeot UK, however, are fighting to retain the GTi name such is the heritage it has over here. Bosses cite the recently launched all-electric Porsche Taycan Turbo as an example of the power of a brand name.

A Peugeot insider told us the GTi name has “great resonance and heritage within the UK, and the GTi name would be a perfect fit” for the hot 208.

Do you want to see the GTi name remain on Peugeot models? Let us know what you think in the comments below...

Recommended

Peugeot 3008 and 5008 SUVs updated for 2022
Peugeot 5008
Peugeot

Peugeot 3008 and 5008 SUVs updated for 2022

Peugeot’s mid-size and largest SUVs updated with subtle styling tweaks and new equipment
10 Nov 2021
Peugeot Le Mans Hypercar revealed with groundbreaking design
Peugeot leMans Hypercar
News

Peugeot Le Mans Hypercar revealed with groundbreaking design

Peugeot's 2022 World Endurance Championship competitor has finally been revealed in full, without the traditional rear wing
6 Jul 2021
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021
Stellantis maps out future EV platforms with up to 497 miles of range
Stellantis battery
Peugeot

Stellantis maps out future EV platforms with up to 497 miles of range

Four new EV platforms for Stellantis Group, the first of which we’ll see in 2023
20 Apr 2021

Most Popular

New seven-seat Dacia Jogger priced from £14,995
Dacia Jogger - Munich front
Dacia Jogger

New seven-seat Dacia Jogger priced from £14,995

Pre-orders open for the new Dacia Jogger ahead of 2022 deliveries, and low prices make it Britain’s cheapest seven-seater
1 Dec 2021
Toyota to offer specialized electric car ‘hubs’ for bZ4X sales
Toyota bz4x
Toyota

Toyota to offer specialized electric car ‘hubs’ for bZ4X sales

Dealers will deliver series of specialized EV retail points to sell Toyota’s first bespoke EV, the bZ4X SUV
2 Dec 2021
New Hyundai i20 N Line 2022 review
Hyundai i20 N Line - front
Hyundai i20 Hatchback

New Hyundai i20 N Line 2022 review

The new Hyundai i20 N Line hatch offers fun without the hot N car’s compromises
3 Dec 2021