Skip advert
Advertisement

Tesla buying habits revealed

Most popular time to buy a Tesla disclosed as Elon Musk’s company sheds light on customer behaviour

Electric-car maker Tesla has shared insight into its customers’ buying habits, giving a glimpse at how the online-only retailer’s business model works.

While Tesla operates a handful of showrooms throughout the UK, all cars must be ordered through the company’s website. As such, three quarters of customers choose to do this in their own homes, according to the company.

Advertisement - Article continues below

Online dealers: the future of buying cars?

Of these, nearly a fifth will do so on a mobile phone or tablet, Tesla says.

The stats provide insight into the potential of retailing cars online: in 2018, it was revealed that one in 10 car dealerships had closed over a seven-year period, with forecasters warning that half of all forecourts could shut by 2025.

To make buying online as easy as possible, Tesla says orders can be made in less than 60 seconds, and claims that its fixed pricing structure means no haggling is needed in order to make a sale.

In some countries, more than half of sales are completed without a prior test drive. This is most common in the Netherlands and Germany, says Tesla, and is made possible by its returns policy: buyers can bring back their car within seven days or 1,000 miles with no questions asked and a full refund given.

Tesla has also revealed its busiest times of the week for sales: peak times in Europe tend to occur between 3pm and 6pm, with 4pm seeing activity spike. Tuesday is the most popular day for buying cars, closely followed by Wednesday.

The company says its Danish customers are the most likely to buy in the evening, while Finnish buyers are the most likely to place orders in the morning. Norway – where electric cars have seen huge levels of uptake thanks to government incentives – has the highest percentage of orders placed on mobile devices.

The company’s line-up currently consists of the Model S, Model X and Model 3, with the new Model Y SUV and second-generation Roadster sports car both claimed to arrive later in 2020. Other models in the pipeline include the Tesla Semi truck and the controversial Cybertruck pick-up.

Check out the best new cars due before the end of the year...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Audi A3 still planned: entry-level EV to give affordability edge over BMW and Mercedes
Audi A3 EV render - front
News

New Audi A3 still planned: entry-level EV to give affordability edge over BMW and Mercedes

Audi will persevere with its plan for an entry-level electric car to replace the existing Audi A3 at a time when rivals will be exiting that market
20 Mar 2024
Mercedes-AMG’s Porsche Taycan killer powerslides into view
Mercedes-AMG EQ Supersaloon - front
News

Mercedes-AMG’s Porsche Taycan killer powerslides into view

The new electric Mercedes-AMG super saloon will use AMG’s own unique platform, and is likely to produce 1,000bhp
18 Mar 2024
Hot Volkswagen ID. Buzz GTX to be revealed on 21 March
Volkswagen ID. Buzz GTX teaser
News

Hot Volkswagen ID. Buzz GTX to be revealed on 21 March

The high-performance minibus is likely to feature 335bhp dual-motor setup from new VW ID.7 GTX Tourer
14 Mar 2024
New Dacia Spring to be revealed in full on 21 February
Dacia Spring teaser
News

New Dacia Spring to be revealed in full on 21 February

Dacia’s budget EV will come with a new look and upgraded technology for its UK launch
19 Feb 2024

Most Popular

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars will now pay £10 more per year, although the biggest gas guzzlers fare even worse
28 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Huge Audi new car blitz to bring us 9 models in 2 years
Upcoming Audi models - four-way image
News

Huge Audi new car blitz to bring us 9 models in 2 years

After a quiet few years, the German giant is gearing up for its biggest product onslaught to date
25 Mar 2024