News

Tesla buying habits revealed

Most popular time to buy a Tesla disclosed as Elon Musk’s company sheds light on customer behaviour

Electric-car maker Tesla has shared insight into its customers’ buying habits, giving a glimpse at how the online-only retailer’s business model works.

While Tesla operates a handful of showrooms throughout the UK, all cars must be ordered through the company’s website. As such, three quarters of customers choose to do this in their own homes, according to the company.

Online dealers: the future of buying cars?

Of these, nearly a fifth will do so on a mobile phone or tablet, Tesla says.

The stats provide insight into the potential of retailing cars online: in 2018, it was revealed that one in 10 car dealerships had closed over a seven-year period, with forecasters warning that half of all forecourts could shut by 2025.

To make buying online as easy as possible, Tesla says orders can be made in less than 60 seconds, and claims that its fixed pricing structure means no haggling is needed in order to make a sale.

In some countries, more than half of sales are completed without a prior test drive. This is most common in the Netherlands and Germany, says Tesla, and is made possible by its returns policy: buyers can bring back their car within seven days or 1,000 miles with no questions asked and a full refund given.

Tesla has also revealed its busiest times of the week for sales: peak times in Europe tend to occur between 3pm and 6pm, with 4pm seeing activity spike. Tuesday is the most popular day for buying cars, closely followed by Wednesday.

The company says its Danish customers are the most likely to buy in the evening, while Finnish buyers are the most likely to place orders in the morning. Norway – where electric cars have seen huge levels of uptake thanks to government incentives – has the highest percentage of orders placed on mobile devices.

The company’s line-up currently consists of the Model S, Model X and Model 3, with the new Model Y SUV and second-generation Roadster sports car both claimed to arrive later in 2020. Other models in the pipeline include the Tesla Semi truck and the controversial Cybertruck pick-up.

Check out the best new cars due before the end of the year...

Recommended

New Dacia Spring to be revealed in full on 21 February
Dacia Spring teaser
News

New Dacia Spring to be revealed in full on 21 February

Dacia’s budget EV will come with a new look and upgraded technology for its UK launch
19 Feb 2024
Mercedes EQE review
Mercedes EQE 350 - front tracking
In-depth reviews

Mercedes EQE review

The Mercedes EQE is an all-electric E-Class alternative and offers enormous range and slick on-board tech
13 Feb 2024
New Ford Puma Gen-E: prices, specs and exclusive image of Ford’s electric SUV
Ford Puma EV - exclusive image
News

New Ford Puma Gen-E: prices, specs and exclusive image of Ford’s electric SUV

The electric version of the best-selling car in Britain will be revealed later this year
9 Feb 2024
New Ford Explorer: price, specs and 2024 release date for new electric SUV
Ford Explorer - front
News

New Ford Explorer: price, specs and 2024 release date for new electric SUV

Ford’s tie-up with Volkswagen on EV tech has birthed a new Ford Explorer
2 Feb 2024

Most Popular

Car Deal of the Day: big-selling Nissan Qashqai with hybrid power for only £194 a month
Nissan Qashqai - front static
News

Car Deal of the Day: big-selling Nissan Qashqai with hybrid power for only £194 a month

A UK favourite with Nissan’s unique hybrid system, the Qashqai e-Power is a great family SUV and our Car Deal of the Day for 22 February
22 Feb 2024
New Renault 5 leaked: pictures surface online ahead of Monday's Geneva Motor Show reveal
renault 5 teaser
News

New Renault 5 leaked: pictures surface online ahead of Monday's Geneva Motor Show reveal

The long-awaited all-electric reboot of the iconic Renault 5 will be fully unveiled on 26 February 2024
24 Feb 2024
New Volkswagen Tiguan 2024 review: improved quality and more practical than ever
Volkswagen Tiguan - front
Road tests

New Volkswagen Tiguan 2024 review: improved quality and more practical than ever

The new Volkswagen Tiguan addresses many of its predecessor's failings, but it’s still far from the best in class to drive
21 Feb 2024