Skip advert
Advertisement

“Paris reflects the changing face of the car market”

Deputy editor John McIlroy talks about the big car manufacturers missing from the Paris Motor Show and the reasons why...

Opinion bmw 3 series opinion

New cars don’t get much bigger than an all-new BMW 3 Series – and Munich’s latest compact executive saloon is the undoubted star of the Paris Motor Show, which started this week.

But there was a very different feel to Europe’s ‘autumn show’, which alternates each year with Frankfurt. Although the halls are still full of fresh metal, several key brands chose to stay away; you’d have to go back a long time to find an event like this with no Volkswagen, Fiat, Nissan or Volvo. And they are just some of the names missing from the halls in the French capital. 

Advertisement - Article continues below

Latest from the Paris Motor Show

There are many reasons behind this – not least current model cycles and, in some cases, a determination to keep their powder dry until new (electrified) vehicles are ready for us all to see. 

However, the overriding fact is that car manufacturers have realised that there are lots of different ways to get their message to buyers. The traditional motor show remains one of them – but it’s easier for new models to get lost in the general noise when there are dozens of other fresh arrivals vying for attention. 

So more and more car brands are going to use social media, live video streaming, or their own standalone event, in a bid to make their new products the centre of attention.

The new-car market has never felt more volatile, unpredictable, fast-changing and dynamic, then – and the absentees from Paris reflect that. But the thing to remember is that regardless of how car manufacturers choose to release the latest models, Auto Express will be there to make sure you get exactly the right level of analysis and detail on them.

Are you sad to see the importance of motor shows diminishing? Let us know in the comments below...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Find a car with the experts

Skip advert
Advertisement

Recommended

Exclusive BMW M-branded halo car due after limited Skytop convertible goes down a storm
BMW Concept Skytop - front end

Exclusive BMW M-branded halo car due after limited Skytop convertible goes down a storm

The reception for the £500k one-of-50 BMW convertible has been so strong, the maker is planning more exclusive cars
News
25 Apr 2025
New BMW HypersonX tech to make EVs sound like ‘the pleasure of driving’
BMW Vision Neue Klasse X concept - front

New BMW HypersonX tech to make EVs sound like ‘the pleasure of driving’

Neue Klasse cars will be able to tailor sounds based on the driving situation, starting with the new iX3
News
17 Apr 2025
What is BMW M? Past, present and future of the Bavarian powerhouse
Auto Express consumer reporter Tom Jervis sitting in a BMW M1

What is BMW M? Past, present and future of the Bavarian powerhouse

For more than 50 years, BMW’s M division has been thrilling drivers. We look at its amazing past – and preview an exciting future
Features
12 Apr 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
8 Apr 2025

Most Popular

Ford Fiesta set to return? Icon could be reborn with a little help from Volkswagen
Ford Fiesta exclusive image

Ford Fiesta set to return? Icon could be reborn with a little help from Volkswagen

The Ford Fiesta could be coming back from the dead, and our exclusive image previews how it might look
News
2 May 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025
New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025