“There’s a lot that other car firms could learn from Mazda”

Deputy editor Graham Hope thinks Mazda’s constant search for innovation is paying huge dividends, and that others should take note

Opinion Mazda MX-5

We’ve been hugely excited about the new Mazda MX-5 since it was unveiled last year. After 25 years of record-breaking sales, the new model had a lot to live up, and we all breathed a sigh of relief when it looked just as you’d want it to.

More than most cars, though, the MX-5 will be defined by how it drives, so its real moment of truth came this week when we got behind the wheel for the first time. There was more relief, then, when associate editor Jack Rix reported that Mazda has made the most thrilling version of the roadster yet.

"Cars at the bottom of the affordability scale shouldn't be underestimated"

As you’d expect of a company that has always set its own rules, it’s done so by bucking a few trends. The new MX-5 is smaller than its predecessor for a start. It does without a raft of different driving modes, too. And there’s no turbocharger, which really is going against current convention.

This constant search for innovation is paying huge dividends, as there can’t be another car firm in the world that is on such a strong run of form.

All its major recent arrivals – the CX-5, the 6, the 3 and the 2 – have been hugely impressive, and we have high hopes, too, for the CX-3, due to launch later this year. Other brands should be looking at Mazda’s unique approach and taking notes.

Geneva Motor Show 2015: full preview

If Mazda is a company whose range of cars is spot-on, Renault is one who got it quite wrong for a while. But the Clio and Captur started a fightback, and now there’s a new crossover on the way with genuine potential. The consensus in our office is that the Kadjar looks really quite desirable. And the name?

Well, it’s certainly not the most obvious choice, but as Nissan’s Qashqai has shown, that’s not necessarily a bad thing.

What do you think of Mazda's recent models? Would you buy one over potential rivals? Let us know in the comments below...

Recommended

'This really is a great time to buy a new car'
Opinion dealership
Opinion

'This really is a great time to buy a new car'

Steve Fowler points out some great new car deals to be had in post-lockdown
14 Apr 2021
'Some traditions need to be abandoned, and working 9-5 is one of them'
Opinion commute
Opinion

'Some traditions need to be abandoned, and working 9-5 is one of them'

Britain needs to re-think its approach to commuting, according to Mike Rutherford
11 Apr 2021
'It's clear that lorry drivers deserve much-improved working conditions'
Truck
Opinion

'It's clear that lorry drivers deserve much-improved working conditions'

Mike Rutherford proposes some alternative options to help streamline British imports and exports
23 Jan 2021
'Gordon Murray is my British motor industry person of 2020'
Opinion

'Gordon Murray is my British motor industry person of 2020'

Mike Rutherford highlights his positive car industry stories of 2020
4 Jan 2021

Most Popular

New 2021 Volkswagen Transporter T7 van teased
New 2021 Volkswagen Transporter T7 van teased
Volkswagen Transporter

New 2021 Volkswagen Transporter T7 van teased

Next-generation Volkswagen Transporter T7 will break cover later this year with a new plug-in hybrid powertrain
14 Apr 2021
New 2021 Audi Q4 e-tron on sale now, priced from £40,750
Audi Q4 e-tron - front
Audi Q4 e-tron

New 2021 Audi Q4 e-tron on sale now, priced from £40,750

Two body styles, three powertrains and four trim-levels confirmed for Audi’s compact Q4 EV, including a 295bhp quattro option
15 Apr 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and it brings a practical outlook to the EV ownership experience
13 Apr 2021