Ford plans to shift focus to SUVs and EVs

American car giant will move $7 billion of its budget into SUVs and pick-up markets, with less emphasis on traditional cars

Ford Edge - Ford badge

Ford has announced that it will be moving away from 'traditional cars' and will invest more heavily in autonomous and electric vehicles.

In a statement from the car giant’s new CEO Jim Hackett, he said that Ford needed to improve its ‘fitness’ in the “evolving and disruptive period for the auto industry.”

Best SUVs and 4x4s to buy

A new dedicated electrification divison has been set up, called Team Edison, that will focus the brand's attention on hybrid and electric vehicles.

Ford EcoSport - front

Ford is committed to delivering 13 new electric vehicles over the next five years. Flagship models such as the F-150 and Mustang will feature hybrid technology by 2022 alongside a fully electric small SUV.

The Detroit manufacturer has said it will shift $7 billion worth of resources from traditional cars to the SUV and pick-up markets, with particular emphasis on the 2018 North America Ranger and the worldwide launch of the new Bronco in 2020. The next-generation North American Focus will now be assembled in China as part of its SUV-orientated budget shift.

Ford Dominoes self-driving pizza delivery - front

Autonomous vehicles are also a big focus according to Hackett. Ford has already announced partnerships with app-taxi company Lyft and pizza delivery company Domino’s to develop autonomous transport for Lyft customers getting to and from a destination, as well as autonomous food delivery methods.

Hackett also announced that Ford will reduce automotive costs by 50 per cent (approximately $14 billion) through 2022. Connected smart vehicles are also on Ford’s priority list, with a global connectivity target of 90 per cent by 2020.

What do you make of Ford's plans? Give us your view below...

Recommended

Ford CEO Jim Farley on remaking the Blue Oval, EVs, autonomous cars and racing GT40s
Jim Farley Q&A - header
Ford

Ford CEO Jim Farley on remaking the Blue Oval, EVs, autonomous cars and racing GT40s

Exclusive - Ford CEO Jim Farley talks about his racing, Ford’s future and why Henry Ford wouldn’t want to be working with Volkswagen
29 Sep 2021
Ford Bronco being considered for Europe, says Ford boss
ford bronco
Ford

Ford Bronco being considered for Europe, says Ford boss

Ford CEO Jim Farley has hinted that the new Bronco SUV could be on its way to Europe
20 Sep 2021
High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp
Hennessey Bronco
Ford

High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp

New Hennessey VelociRaptor 400 Bronco unveiled with more power and off-road upgrades
19 Jul 2021
New Ford Mustang Mach-E GT: prices and release date announced
Ford Mustang Mach-E
Ford

New Ford Mustang Mach-E GT: prices and release date announced

The fastest iteration of the Ford Mustang Mach-E offers 480bhp and costs from £67,225
9 Jul 2021

Most Popular

New Ford Focus unveiled with 2021 facelift and tech updates
Ford Focus ST Line - front
Ford Focus Hatchback

New Ford Focus unveiled with 2021 facelift and tech updates

Ford has given the Focus hatchback a refresh for 2021, with a new design and an improved infotainment suite
14 Oct 2021
Nissan launches combined PCP finance deal for electric car and charger
Nissan Leaf
Nissan

Nissan launches combined PCP finance deal for electric car and charger

The unusual new offer is available on the Nissan Leaf and e-NV200 van – and it includes the cost of installing the wallbox charger at your home
13 Oct 2021
Friends reunited: buying back a Porsche 911
Porsche 911
Porsche 911 Coupe

Friends reunited: buying back a Porsche 911

How perfect timing led a Porsche 911 fanatic to buy back his old car
14 Oct 2021