New 2021 Genesis G70 revealed as luxury brand launches in Europe

Hyundai's luxury brand enters the UK market with the new Genesis G70 compact executive

Hyundai's premium sub-brand Genesis has set up shop in Europe with the launch of the G70 saloon. It’ll go on sale in the UK early next year, where it will wade into a broad marketplace of established competitors, currently dominated by the BMW 3 Series, Alfa Romeo Giulia and Audi A4.

The Genesis G70 shares most of its mechanical components with the Kia Stinger, which means UK buyers will have access to the same range of engines as found in the Kia – albeit with slightly more power.

The entry-level model is powered by a turbocharged 2.0-litre four-cylinder petrol unit with 251bhp and 353Nm of torque. The G70’s 2.2-litre four-cylinder diesel model has an output of 199bhp and 440Nm of torque, while the flagship turbocharged 3.3-litre V6 engine (which is shared with the Stinger GTS) chucks out 368bhp and 510Nm of torque. The latter sends drive to all four wheels and has a built in drift mode, like you’d find on the new BMW M3.

Genesis has sold the G70 in South Korea since 2017, but the model that’s being launched in the UK is the facelifted variant. That means it’ll come with a suite of styling and technology tweaks, such as new slimline LED headlights, an updated front bumper, fresh alloy wheels designs and an updated rear diffuser with a twin exhaust tip.

Inside, there’s a new wireless smartphone charger, a 360-degree camera and a 10.25-inch infotainment system mounted in the centre of the dashboard, which offers support for over-the-air updates. Genesis has also swapped the Kia Stinger’s standard window glass for sound-insulating replacement panes.

However, the G70 won’t be the only new model Genesis will launch in the UK. The brand’s current line also comprises the G80 and G90 saloons, as well as the GV80 SUV – and we’re expecting further Genesis models will make their way west as part of the brand’s assault on Europe, potentially including cars that use the Hyundai Group’s new all-electric platform.

Hyundai recently announced it will launch three new pure-electric models under its new all-electric Ioniq spin-off brand – all of which will use the Group’s new E-GMP electric underpinnings. We expect Genesis will follow suit with upmarket versions of each new model, potentially providing new competition for the likes of Tesla and Polestar.

There’s no word yet on pricing for the new G70 – or even how Genesis models will be sold in the UK, but expect a separate approach to Hyundai and Kia with its own network of Genesis retailers.

Keen for more Genesis news? Click here to read about the Mercedes E-Class-rivalling Genesis G80...

Recommended

Wraps pulled off new Genesis GV70 luxury SUV
News

Wraps pulled off new Genesis GV70 luxury SUV

Hyundai’s premium-edged spin-off brand looks set to break into the UK market with the BMW X3-rivalling Genesis GV70
29 Oct 2020
New 2020 Genesis G80 revealed as E-Class rival from Hyundai
Genesis

New 2020 Genesis G80 revealed as E-Class rival from Hyundai

New Genesis G80 gets sleek styling and bags of tech as Hyundai’s premium brand targets the BMW 5 Series - but it won’t be coming to the UK
30 Mar 2020

Most Popular

New Audi A6 50 TFSI e 2020 review
Audi A6

New Audi A6 50 TFSI e 2020 review

The new Audi A6 50 TFSI e brings plug-in hybrid power to the A6 range for the first time
10 Nov 2020
New 2021 Mercedes-Maybach S-Class luxury limo unveiled
Mercedes S-Class

New 2021 Mercedes-Maybach S-Class luxury limo unveiled

The new Mercedes-Maybach S-Class has made its official debut, with lashings of technology and even more imposing styling
19 Nov 2020
How to transfer a number plate from one car to another
MINI number plate change
Tips & advice

How to transfer a number plate from one car to another

Need to know how to transfer a number plate between vehicles? Our step-by-step guide breaks it down
22 Nov 2020