Advertisement

Hyundai Click to Buy service expanded to make all cars available online

Hyundai promises “complete overhaul” of buying experience with vast expansion of internet sales model

Hyundai Click To Buy

Hyundai is to significantly expand its Click to Buy internet sales operation by making every one of its cars available to buy online. 

From April this year, customers will be able to select their nearest Hyundai dealer online, before specifying any one of the company’s cars to their personal tastes. Finance options can then be tailored to requirements, before any dealer discounts are applied and the sale is finalised. 

Advertisement - Article continues below

The Click to Buy service isn’t a price comparison website, so it won’t be possible to set the company’s 165 dealers against each other in a bidding war. Customers will be able to get individual quotes from any Hyundai retailer though, as all will be linked to the Click to Buy service. 

While test drives will require a dealership visit, it will be possible to have a brand new Hyundai delivered to your door without once setting foot in a dealership – though a £250 home delivery fee is likely to apply for those not wanting to collect their car.

Hyundai’s UK CEO, Tony Whitehorn, said the expansion of the company’s Click to Buy programme would bring about a “complete overhaul” of its retail operations, adding customers increasingly feel, as he does, that: “I expect to be able to get my car online, today”. 

Advertisement
Advertisement - Article continues below

Hyundai launched Click to Buy in late 2016, but the service has offered just 22 specific models previously. Customers are as yet unable to use it to buy a Kona, for example, while only one trim level of Santa Fe is available.

Advertisement - Article continues below

That will all change in April, when every model the company makes will be offered via Click to Buy. Whitehorn stressed, however, that the traditional dealer “will not go away” and will remain an integral part of the sales process. All dealers will offer the full Click to Buy service, and will be able to continue to price their cars as they wish.

Whitehorn further stressed the company’s commitment to its dealer network by emphasising its steady expansion, and highlighting plans for a flagship store in Chiswick, West London, in the near future. This prominent showroom will likely join a number of other major dealerships, including Audi and Mercedes, which showcase their respective brands to drivers travelling along the elevated section of the M4 into and out of West London. 

And Hyundai’s plans don’t stop there. Whitehorn said there would be 12 brand new models coming to market this year, with a further seven in 2019. That product offensive means by June 2018, the oldest model the company will offer will be the Ioniq; by the same time next year, the oldest will be the Kona.

Advertisement - Article continues below

Hyundai’s aftersales experience is also set for a shake up: the company will use automatic number plate recognition (ANPR) cameras to streamline the servicing process, allowing customers’ cars to be recognised as soon as they enter a dealership car park for scheduled maintenance – which will be booked online, naturally. Once in the workshop, owners will receive notifications of any additional work required, and can approve it via smartphone.

The company also announced its relationship with Rockar, and its two Hyundai Rockar experience centres in the Bluewater and Westfield shopping centres, will change. The centres – which allow customers to buy a new car using a tablet computer, and without sales staff – will now be run in conjunction with the Motorline Group, bringing them in line with the Click to Buy experience. Whitehorn said, however, that while Hyundai and Rockar will “continue on different paths” the two will be “maintaining a strong relationship” in the future.

Have you ever bought a car online? Tell us about your experience below...

Advertisement
Advertisement

Recommended

New 2021 electric Hyundai 45 SUV spied for the first time
Hyundai

New 2021 electric Hyundai 45 SUV spied for the first time

A pre-production version of Hyundai’s retro-styled all-electric SUV has been spotted undergoing development at the Nurburgring
12 May 2020
How to drive an electric car: petrol vs EV driving styles
Hyundai

How to drive an electric car: petrol vs EV driving styles

We get behind the wheel of an electric Hyundai Ioniq and petrol Hyundai i30 Fastback to see if their motive power has an impact on the way we drives
29 Apr 2020
New Hyundai Prophecy concept review
Hyundai

New Hyundai Prophecy concept review

All-electric Hyundai Prophecy concept car previews a future where Hyundais have a more distinct look. We take a drive...
24 Apr 2020
Hyundai and Canoo to develop new electric car platform
Hyundai Canoo skateboard platform
Hyundai

Hyundai and Canoo to develop new electric car platform

Los Angeles-based technology company Canoo has been chosen to help Hyundai develop its new, scalable electric architecture.
12 Feb 2020

Most Popular

Skoda Octavia Estate vs Toyota Corolla Touring Sports
Estates

Skoda Octavia Estate vs Toyota Corolla Touring Sports

Skoda’s new Octavia Estate has moved upmarket. We find out if it’s a better wagon than the Toyota Corolla Touring Sports
4 Jul 2020
New Skoda Octavia vRS line-up completed as petrol and diesel models arrive
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS line-up completed as petrol and diesel models arrive

Skoda has unwrapped the complete Octavia line-up, which now offers a choice of petrol, diesel or plug-in hybrid powertrains
3 Jul 2020
New Ineos Grenadier 4x4: prices, specs and video of the Land Rover Defender rival
Ineos Grenadier

New Ineos Grenadier 4x4: prices, specs and video of the Land Rover Defender rival

The Ineos Grenadier will be built in Wales and will use BMW engines, but fuel-cell electrification is also likely in the future
7 Jul 2020