Skip advert
Advertisement

Exclusive Ineos Grenadier Arcane Works personalisation program to target top luxury SUVs

The rough and ready Ineos Grenadier wants in on the lucrative high-end personalisation program

Ineos Grenadier Arcane Works

Ineos has announced the formation of a new Arcane Works program that will allow buyers of the Grenadier SUV the chance to further personalise their SUV into a unique special edition. Ready for launch at the Goodwood Festival of Speed this year, the new service will see new hand-finished, one-off Grenadiers reaching up into lucrative market sectors that rivals like the Mercedes G-Class and high-end Land Rover Defenders currently occupy. 

Advertisement - Article continues below

Arcane Works is a custom-made service that will give buyers an almost unlimited palette of new materials and details to fit onto the Grenadier. As well as just offering aesthetic upgrades, the program will also become a test bed for new technologies, including powertrain upgrades, new chassis systems and the use of new colours and materials. 

Speaking of the new program, Ineos Automotive founder George Ratcliffe said, “Arcane Works is intended to create a truly individual 4x4, hand finished with exclusive materials and personalised touches by specially curated craftsmen. We know this is something our customers have been looking for and working in small batches means we can give them a genuinely custom-made experience. That’s why we chose the name Arcane, as the vehicles will be so unique as to be rarely spotted in the wild.” 

This sort of personalisation program isn’t unusual at this end of the SUV market, with Mercedes G-Class buyers having the Individual program that massively widens the scope of available colour and trim options. There’s also a thriving aftermarket program of parts and personalisation options across the Land Rover, Jeep and Rolls-Royce brands, all appealing to the desires of those wanting to make their high-end SUV unique. 

Ineos will reveal the first Arcane Works model at this year’s Goodwood Festival of Speed, where we’ll have a much better idea of how far this tuning program could go, and how it might open up the Grenadier to a whole new type of buyer – turning it into something that’s quite far from the reborn and modernised ‘Land Rover’ the Ineos 4x4 was initially set up to be. 

What do you think of the Ineos Grenadier Arcane Works? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Senior staff writer

Senior staff writer at Auto Express, Jordan joined the team after six years at evo magazine where he specialised in news and reviews of cars at the high performance end of the car market. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Best small vans 2025
Best small vans - header image

Best small vans 2025

Small vans are practical, affordable and cheap to run. This is our top 10 rundown of the best low-cost load-luggers
Best cars & vans
21 Jul 2025
£150,000 Ineos Grenadier looks ready for anything with portal axles
INEOS Grenadier Trialmaster X LETECH - front pair static

£150,000 Ineos Grenadier looks ready for anything with portal axles

Look out Land Rover! Ineos has asked Letech to make the ultimate off-roader
News
8 Jul 2025
Ineos Grenadier Trialmaster long-term test: characterful 4x4 is a guilty pleasure
Ineos Grenadier Trailmaster long-term test - header image

Ineos Grenadier Trialmaster long-term test: characterful 4x4 is a guilty pleasure

Final report: we pitch up with our 4x4 to put the Ineos’s optional camping accessories to the test
Long-term tests
12 Jun 2025
Best 4x4s and off-road cars to buy 2025
Best 4x4s and off-road cars - header image

Best 4x4s and off-road cars to buy 2025

After a four-wheel-drive vehicle with plenty of off-road clout? We have you covered
Best cars & vans
28 Apr 2025

Most Popular

New Geely EX5 SUV to arrive in October, starting at £32k
Geely EX5 - front

New Geely EX5 SUV to arrive in October, starting at £32k

This new electric SUV is coming soon to the UK from Volvo and Lotus parent company, Geely
News
15 Sep 2025
Nissan Qashqai to finally go electric, but hybrid model will remain
Nissan Qashqai electric render Avarvarii - front 3/4

Nissan Qashqai to finally go electric, but hybrid model will remain

There will be an overlap of powertrains for the big-selling SUV
News
15 Sep 2025
Car Deal of the Day: Savour the Scandi cool of a Polestar 4 at only £334 a month
Polestar 4 - cornering, low shot

Car Deal of the Day: Savour the Scandi cool of a Polestar 4 at only £334 a month

Fancy something smart and sophisticated? You won’t look back with the Polestar 4. It’s our Deal of the Day for September 13
News
13 Sep 2025