New Kia Proceed concept uncovered at Frankfurt

Proceed concept previews look of next-generation Kia Cee'd, plus new shooting brake variant

Kia has given us a taste of the next generation Cee’d hatchback with by revealing its new Proceed concept at the 2017 Frankfurt Motor Show. The concept car not only displays a new design language from Kia, but also previews a new shooting brake addition to the Cee'd range.

The low, sleek shooting brake features a steeply raked roofline and flared wheel arches, which contrast with the car's sculpted flanks. Chrome borders the entire glasshouse with a 'sharkblade' c-pillar, giving the effect of a floating roof. It sits on six-spoke 20-inch alloy wheels. 

Frankfurt Motor Show 2017: latest news

Kia says the concept car represents “extended hot hatch styling” and is influenced in part by the current Pro_cee’d – the firm’s hot hatch. The shooting brake model could potentially replace the three-door Cee'd in the range due to declining sales and the fact that the concept adopts that model's name. 

When it arrives the shooting brake will drive Kia into new, more upmarket terriroty, where competition from BMW and Audi will move closer. 

We’ve already spied the next-generation Cee’d undergoing assessment by engineers. Auto Express understands that alongside a potential shooting brake Cee’d, Kia is evaluating introducing a jacked up crossover version of its Volkswagen Golf rival too. 

Do you think Kia should expand the Cee'd range with new body styles? Tell us your thoughts in the comments below...

Recommended

Kia to launch seven new dedicated electric cars by 2027
Kia

Kia to launch seven new dedicated electric cars by 2027

Kia has announced its plans to become a leading electric car manufacturer, with seven new EVs planned for the next seven years
17 Sep 2020
New flagship Kia electric coupe-SUV spotted ahead of 2021 launch
Kia

New flagship Kia electric coupe-SUV spotted ahead of 2021 launch

Kia's electric coupe-SUV with ambitions of taking on the Porsche Taycan for tech has been spied for the first time
28 Jul 2020
New 2020 Kia Carnival MPV revealed
Kia

New 2020 Kia Carnival MPV revealed

Kia’s latest seven-seat MPV gets a bold new SUV-inspired design – but it won't be sold in the UK
26 Jun 2020
Kia reveals new clutch-by-wire manual gearbox for 48-volt mild hybrids
Kia

Kia reveals new clutch-by-wire manual gearbox for 48-volt mild hybrids

New manual Kia gearbox removes mechanical clutch for greater efficiency and CO2 reductions
24 Jun 2020

Most Popular

New 2021 BMW M3 launched with huge grille and 503bhp
BMW 3 Series M3 Coupe

New 2021 BMW M3 launched with huge grille and 503bhp

The new sixth-generation BMW M3 Competition saloon gets a 503bhp straight-six engine and four-wheel-drive
22 Sep 2020
New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range
Volkswagen ID.4

New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range

The new Tiguan-sized Volkswagen ID.4 electric SUV becomes VW’s second ID. model, rivalling the Tesla Model Y
23 Sep 2020
New Range Rover Velar PHEV launched with 33-mile electric range
Land Rover Range Rover Velar

New Range Rover Velar PHEV launched with 33-mile electric range

Land Rover has given the Range Rover Velar an update, with a new plug-in hybrid powertrain and an improved infotainment system
23 Sep 2020