Skip advert
Advertisement
Opinion

“My car brand of the year is….Kia”

Editor-in-chief Steve Fowler looks back at 2023 and thinks it's been a great year for Kia

Opinion - Kia EV9

It's Christmas, so it's time to look back on what the past 12 months have brought us car fans. I thought I’d reflect on the car maker that – in my view – has had the best year of the lot. It does seem to be the awards season, so I’ll don my tuxedo and announce my car brand of 2023 as... Kia.

Advertisement - Article continues below

Whether it’s the affordable Picanto or the brand’s brilliant new range topper, the EV9 (described by John McIlroy as ‘the best Kia ever’ – and he doesn’t give praise lightly!), Kia is making cars that tick the right boxes for a wide variety of car buyers.

And it shows. Towards the end of November, Kia UK smashed through the 100,000-sales mark and surpassed last year’s total with more than a month to spare.

It’s no surprise that when you talk to some of the new brands planning to come to the UK, many of them cite Kia as the company they want to emulate. And having been privy to some of the stuff the firm has coming in 2024 and beyond, I reckon the success story will run and run.

Honourable mentions for 2023 also go to Dacia and MG – a new Duster and a Cyberster could be the perfect two-car garage – while my Bated Breath awards for 2024 go to Jaguar (at long last), Volkswagen (for how excited I am about Thomas Schafer’s reinvention of the brand), and Renault for its continued Renaulution. Let’s see.

If I were to hand out a trophy for outstanding achievement, it would be to the Auto Express team – every single person plays a huge part in getting the biggest stories to you, whether in print or digital form. And we’re proud that you’ve made us the UK’s favourite weekly car magazine by some margin.

In fact, the most important award goes to you, to say thank you for the tremendous support you give us, for your fabulous feedback – we take everything on board – and for your continued love of what we love: cars and driving. Have a great Christmas and a fabulous new year.

Click here to read more from Steve Fowler...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Skip advert
Advertisement

Recommended

Kia Seltos to arrive in the UK with hybrid and e-AWD power
Kia Seltos - front

Kia Seltos to arrive in the UK with hybrid and e-AWD power

More information about the striking new Kia Seltos has been revealed
News
15 Apr 2026
New Kia EV1: electric city car confirmed for 2027
Kia EV1 - front (watermarked)

New Kia EV1: electric city car confirmed for 2027

CEO reveals plans for a new Renault Twingo rival by 2027, confirming our recent city-car scoop
News
9 Apr 2026
Kia Sportage and Sorento petrol SUVs to continue despite brand's 100k EV sales milestone
Kia Sportage UK - front cornering

Kia Sportage and Sorento petrol SUVs to continue despite brand's 100k EV sales milestone

Kia's hybrid SUVs will be given a stay of execution, but UK boss says he’s prepared to restrict supply as appropriate
News
9 Apr 2026
Kia EV2 review
Alastair Crooks with the Kia EV2

Kia EV2 review

Cool styling, an efficient powertrain, surprising space - the Kia EV2 is a solid new entry in the small EV market
In-depth reviews
1 Apr 2026

Most Popular

New Jaecoo 5 SHS-S finally means hybrid power for this compact SUV
Jaecoo 5 SHS-S - front tracking

New Jaecoo 5 SHS-S finally means hybrid power for this compact SUV

Chery’s latest hybrid powertrain brings the Jaecoo 5 SUV bang up to date
News
15 Apr 2026
New Delivan van brand to launch as Chery targets Ford Transit and VW Transporter buyers
Delivan teaser

New Delivan van brand to launch as Chery targets Ford Transit and VW Transporter buyers

Chery’s new delivery van brand is called Delivan, we can see what they did there
News
16 Apr 2026
Long-term test: Nissan Qashqai e-Power Tekna+
Nissan Qashqai e-Power Tekna+ - Mk1 with new car

Long-term test: Nissan Qashqai e-Power Tekna+

Second report: What a difference 20 years make in the life of popular SUV
Long-term tests
15 Apr 2026

Find a car with the experts