Skip advert
Advertisement
Opinion

“My car brand of the year is….Kia”

Editor-in-chief Steve Fowler looks back at 2023 and thinks it's been a great year for Kia

Opinion - Kia EV9

It's Christmas, so it's time to look back on what the past 12 months have brought us car fans. I thought I’d reflect on the car maker that – in my view – has had the best year of the lot. It does seem to be the awards season, so I’ll don my tuxedo and announce my car brand of 2023 as... Kia.

Advertisement - Article continues below

Whether it’s the affordable Picanto or the brand’s brilliant new range topper, the EV9 (described by John McIlroy as ‘the best Kia ever’ – and he doesn’t give praise lightly!), Kia is making cars that tick the right boxes for a wide variety of car buyers.

And it shows. Towards the end of November, Kia UK smashed through the 100,000-sales mark and surpassed last year’s total with more than a month to spare.

It’s no surprise that when you talk to some of the new brands planning to come to the UK, many of them cite Kia as the company they want to emulate. And having been privy to some of the stuff the firm has coming in 2024 and beyond, I reckon the success story will run and run.

Honourable mentions for 2023 also go to Dacia and MG – a new Duster and a Cyberster could be the perfect two-car garage – while my Bated Breath awards for 2024 go to Jaguar (at long last), Volkswagen (for how excited I am about Thomas Schafer’s reinvention of the brand), and Renault for its continued Renaulution. Let’s see.

If I were to hand out a trophy for outstanding achievement, it would be to the Auto Express team – every single person plays a huge part in getting the biggest stories to you, whether in print or digital form. And we’re proud that you’ve made us the UK’s favourite weekly car magazine by some margin.

In fact, the most important award goes to you, to say thank you for the tremendous support you give us, for your fabulous feedback – we take everything on board – and for your continued love of what we love: cars and driving. Have a great Christmas and a fabulous new year.

Click here to read more from Steve Fowler...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
29 Oct 2025
Kia battery passport application could spark a used EV revolution
Kia EV3 - front action

Kia battery passport application could spark a used EV revolution

The technology, developed by Scottish firm Dukosi, can provide car battery health data down to the single-cell level
News
9 Oct 2025
New Kia EV2 "for Europe" coming early 2026
Kia EV2 Concept - front

New Kia EV2 "for Europe" coming early 2026

Earlier concept will morph into new electric supermini in 2026, with fashionable SUV styling and roomy cabin
News
3 Oct 2025
The new Kia PV7 will be 10 vans rolled into one!
Kia PV7 concept front 3/4

The new Kia PV7 will be 10 vans rolled into one!

Funky-looking Kia PV5 will be joined by larger PV7 and PV9 vans, but they’ll have a trick up their sleeves…
News
1 Oct 2025

Most Popular

Car headlights are too bright, but the Government can’t do much about it
Car headlights - opinion

Car headlights are too bright, but the Government can’t do much about it

Editor Paul Barker thinks car headlights are too bright but any solution to combat headlight dazzle is some way off
Opinion
5 Nov 2025
A new Mazda 2 is on the way and it’ll be a shot in the arm for the petrol supermini market
Opinion - Mazda supermini

A new Mazda 2 is on the way and it’ll be a shot in the arm for the petrol supermini market

Mazda's next-gen 2 supermini could be an ideal small car for buyers not yet convinced by all-electric power
Opinion
7 Nov 2025
Renault 5 outsells Tesla Model Y, but both are beaten by Jaecoo 7
Renault 5 - front cornering

Renault 5 outsells Tesla Model Y, but both are beaten by Jaecoo 7

Renault’s retro hatchback topped the EV sales charts in October, but even it couldn’t come close to internal-combustion alternatives from China
News
5 Nov 2025