Skip advert
Advertisement

Kia Soul EV vs BMW i3

Kia is the latest manufacturer to enter the all-electric small car market with its new Soul EV. Can it take the fight to the BMW i3?

Kia Soul vs BMw i3

Kia is the latest manufacturer to enter the all-electric small car market with its new Soul EV. But can it really take the fight to the current class leader, BMW’s i3?

After a slow start, electric cars are charging up the sales charts. More makers are launching EVs, and Kia is the latest to join the fray with its Soul EV.

Advertisement - Article continues below

Based on the distinctive supermini, it has a powerful 109bhp electric motor, a lithium-ion battery pack and a claimed range of 132 miles. It’s also packed with kit, although it comes at a price – even after the Government’s £5,000 plug-in car grant, the Kia will cost you £24,995.

That money buys some talented EVs, including our current favourite, the BMW i3. Unlike most rivals, the bold BMW was designed from the ground up as an EV. It features outlandish looks, a bespoke cabin and a hi-tech, lightweight structure. Plus, it has the sort of strong pace BMW buyers expect. And while it trails on kit, a price of £25,680 puts it in the Soul’s sights. So which electric car will charge ahead?

Kia Soul EV review

BMW i3 review

Click on the links above to read each in-depth review, then read on to see our verdict.

Head-to-head

Performance

Given its power and weight advantage, it came as no surprise that the BMW was fastest at the track. But even we were shocked at the margin of its superiority.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Used - available now

T-Roc

2021 Volkswagen

T-Roc

36,574 milesManualPetrol1.5L

Cash £14,923
View T-Roc
Countryman

2022 MINI

Countryman

66,467 milesAutomaticPetrol1.5L

Cash £15,300
View Countryman
Grandland

2022 Vauxhall

Grandland

29,665 milesManualPetrol1.2L

Cash £14,989
View Grandland
e-C4

2023 Citroen

e-C4

14,720 milesAutomaticElectric

Cash £13,014
View e-C4

It blasted from 0-60mph in only 7.1 seconds, which was a huge 3.6 seconds faster than the Kia. In the real world, the Soul feels entertainingly brisk, but the i3 has scorching pace that leaves owners of far more powerful and expensive cars looking red-faced.

Charging

Both cars can be charged using a mains socket, with each reaching 80 per cent charge between seven and eight hours. There’s also the option of installing a fast charger – the Kia is compatible with the free British Gas unit, but the i3 requires BMW’s £315 i Wallbox.

Standard kit

You won’t be short of gadgets in either of our contenders, as both are equipped with sat-nav, Bluetooth, a DAB radio and climate control. On top of this, the Kia adds heated seats and steering wheel, as well as metallic paint.

Verdict

1st place: BMW i3

It’s another road test victory for the innovative i3. By going for bold with its first-ever electric car, BMW has stolen a march on rivals that persist in shoehorning a battery pack and electric motor into an existing model. The combination of concept car looks and cutting-edge cabin design gives it masses of kerb appeal, while the powerful motor and lightweight construction result in electrifying performance.

2nd place: Kia Soul EV

In isolation, the Soul EV is a distinctive, practical and eco-friendly family runaround. Refined power delivery, light controls and compact external dimensions make it perfect for urban commutes, plus it comes loaded with standard kit. It also edges the i3 for interior space. But it simply can’t match the BMW for performance, advanced engineering, bold style and upmarket desirability.

Switching to electric

Running an electric car obviously demands some compromises, but makers are working hard to ensure the switch is as seamless as possible for drivers.

Kia is hoping that its trademark seven-year warranty will sway buyers concerned about the expensive, hi-tech underpinnings of its electric Soul. And like many rivals, the new EV model is equipped with a bespoke sat-nav system that guides owners to the nearest public charging points.

Plug into one of these rapid chargers, and you’ll benefit from an 80 per cent charge in around half an hour – admittedly not as handy as filling up a petrol or diesel car at the pumps, but it boosts the car’s usability.

Yet it’s the BMW that’s likely to be more attractive to owners used to internal combustion. Not only is the i3 available in range- extender guise, but it also qualifies for membership to the BMW Access scheme.

This is a points-based programme that gives i3 owners 700 points a year. They can ‘spend’ these on the use of conventional BMWs for longer journeys – for example, a 1 Series will set you back 100 points a day.

Skip advert
Advertisement

New & used car deals

Volkswagen Polo

Volkswagen Polo

RRP £15,255Avg. savings £2,073 off RRP*Used from £7,495
Skoda Kodiaq

Skoda Kodiaq

RRP £39,025Avg. savings £3,711 off RRP*Used from £12,611
Omoda 5

Omoda 5

RRP £23,990Avg. savings £1,429 off RRP*Used from £19,899
Hyundai Tucson

Hyundai Tucson

RRP £29,820Avg. savings £4,685 off RRP*Used from £12,190
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Jaecoo and Omoda announce ‘tax rebate’ to counter pay-per-mile tax
Omoda E5 and Jaecoo E5

Jaecoo and Omoda announce ‘tax rebate’ to counter pay-per-mile tax

Not a fan of the Government’s 3p per mile road tax proposal for electric cars? Omoda and Jaecoo are already offering discounts they’re promoting as ‘t…
News
26 Nov 2025
Autumn Budget 2025 revealed: fuel duty, road pricing, tax and potholes
Parliament

Autumn Budget 2025 revealed: fuel duty, road pricing, tax and potholes

Rachel Reeves has unveiled her financial plans for 2026 and beyond; we explain how they will affect drivers
News
28 Nov 2025
Audi introduces new digital interfaces on A5, A6 e-tron, Q5 and Q6 e-tron
2026 Audi - line-up

Audi introduces new digital interfaces on A5, A6 e-tron, Q5 and Q6 e-tron

The first steps are being taken to answer criticisms of Audi’s latest user interfaces
News
26 Nov 2025