Special Land Rover ‘Project’ vehicles on the cards

Land Rover could follow Jaguar buy building special limited run ‘Project’ models through the Special Vehicle Operation department…

Land Rover could get its own limited-edition ‘Project’ vehicles to sit alongside the exclusive Jaguar Project 7 and new XE Project 8, according to the boss of the brand’s Special Vehicle Operations division.

Just months after SVO revealed the Discovery Project Hero (pictured) at the Geneva Motor Show, brand chief John Edwards has confirmed plans have been discussed to create limited-run Land Rovers in a similar vein to the recently revealed Jaguar XE SV Project 8.

The 592bhp Project 8 is lined up to make its public debut at the Goodwood Festival of Speed later this month. It’s the most powerful Jaguar saloon car ever, and even outperforms the XJ220 supercar from the early nineties. Its limited production run of just 300 cars will follow the earlier £135,000 F-Type-based Project 7.

Best 4x4s and SUVs to buy now

Despite the fact that the first two ‘Project’ cars have been based on Jaguars, SVO boss Edwards has revealed to Auto Express that his engineers have already pitched ideas for special Land Rovers that could follow the Jaguars in the current series. He confirmed there is nothing to say that such vehicles couldn’t arrive later down the line.

“I can say – partly because I write the rules on this – that right now, there are no rules. There’s nothing written down to say that all ‘Project’ cars have to be performance-focused,” he told us. “And equally, there’s nothing written down to say that they all have to be Jaguars.” 

When asked if SVO engineers had already formed ideas that could potentially become limited-edition Land Rover ‘Project’ models, Edwards replied: “Yes, they have.”

Special Operations has focused so far on performance and luxury editions of Jaguars and Land Rovers, such as the flagship Range Rover Sport SVR and the 567bhp Jaguar F-Type SVR. But extreme off-roaders, badged SVX, are also said to be in the pipeline. Any such model could take its inspiration from SVO’s Discovery Project Hero, a one-off custom-built SUV based on the off-roader. It was created with the Austrian Red Cross to improve response times in disaster zones. 

Special features include a drone to help with access to inaccessible terrain, a heavy-duty floor, full-height partition and various storage solutions. A ‘Project’ Land Rover would have to go further than this, however, adding upgrades to the car’s off and on-road performance, as well as to the aesthetics. Such tweaks would be in keeping with the Project 7 and Project 8, both of which were treated to bigger wings and aggressive bodykits.

Do you like the idea of Land Rover Project cars? Let us know your thoughts in the comments section below…

Recommended

Land Rover launches new MY23 Defender and new limited edition Discovery
New Land Rover Discovery - front
Land Rover

Land Rover launches new MY23 Defender and new limited edition Discovery

New Hard Top variants of new Land Rover Defender arrive alongside highly equipped Discovery special
14 Oct 2021
'Bolloré's strategy is already having a good impact on Jaguar Land Rover'
Opinion JLR Thierry Bollore
Opinion

'Bolloré's strategy is already having a good impact on Jaguar Land Rover'

Steve Fowler says JLR CEO Thierry Bolloré's new approach is working wonders
24 Jun 2021
Jaguar Land Rover shuts two factories due to semiconductor shortage
Halewood factory
Jaguar

Jaguar Land Rover shuts two factories due to semiconductor shortage

JLR’s Castle Bromwich and Halewood factories will temporarily close from 26 April as a global shortage of semiconductors impacts production
22 Apr 2021
Land Rover extends partnership with Virgin Galactic to 2024
Land Rover Virgin Galactic
Land Rover

Land Rover extends partnership with Virgin Galactic to 2024

Land Rover will continue to support the world’s first “spaceline,” providing vehicles to ferry future astronauts to their flights
30 Mar 2021

Most Popular

Friends reunited: buying back a Porsche 911
Porsche 911
Porsche 911 Coupe

Friends reunited: buying back a Porsche 911

How perfect timing led a Porsche 911 fanatic to buy back his old car
14 Oct 2021
New Ford Focus unveiled with 2021 facelift and tech updates
Ford Focus ST Line - front
Ford Focus Hatchback

New Ford Focus unveiled with 2021 facelift and tech updates

Ford has given the Focus hatchback a refresh for 2021, with a new design and an improved infotainment suite
14 Oct 2021
New Skoda Kodiaq SportLine 2021 review
Skoda Kodiaq SportLine - front
Skoda Kodiaq SUV

New Skoda Kodiaq SportLine 2021 review

The seven-seat Skoda Kodiaq SUV gets styling tweaks and tech upgrades in facelift
15 Oct 2021