Electrified Maseratis from 2019 to lead FCA plug-in push

FCA to unleash EV and hybrid plot over the next five years, with Maserati to become electrification halo brand

Maserati Levante - Maserati badge

Fiat Chrysler [FCA] CEO Sergio Marchionne has laid out an electric future for Maserati during an earnings call with investors, revealing that all cars made under the Maserati brand from 2019 onwards will be electrified in some way.

It’s somewhat similar to a position set out by Volvo earlier this month – the Swedish manufacturer has also confirmed plans to offer only hybrid and all electric vehicles from 2019 onwards, with five new all-electric cars planned by 2025.

Could you live with an electric car? The pros and cons explained

During the conference call, Marchionne called electrification “an integral part of the development of the [Fiat Chrysler] group” adding “we [FCA] have been reluctant to embrace that avenue until we saw clearer the path forward”.

Fiat Chrysler has been slow to embrace electrification compared to other major carmaking groups due to an imbalance of demand and development costs. In 2014, Marchionne even went so far as to tell customers not to buy the electric Fiat 500e, as each car lost the company around £8,300.

The FCA boss told investors and listening journalists that the group will kick on with an initial electrification plan that will conclude in 2022, by which time more than half the FCA fleet will be electrified in some way with Maserati “in particular” championing the change.

“When it [Maserati] completes the development of its next two models, it will effectively switch all of its portfolio to electrification”, said Marchionne.

“As these products come up for renewal post 2019, it will start launching vehicles which are all-electric and which embody, I think, what will be considered state of the art technology." 

One of these first electrified cars to arrive under the Maserati brand could be the Alfieri. Unveiled in concept form at the Geneva Motor Show back in 2014, Marchionne revealed in an interview last year that it could appear with an electrified powertrain some time after 2019.

FCA plans to hold an investor day early in 2018 to outline future product plans, so we should receive more details then. Marchionne will not see out the five-year electrification push though, as he has confirmed plans to retire in 2019.

Is now the time for FCA to push forward with electrification? Tell us your thoughts in the comments.

Recommended

New Maserati Grecale SUV gearing up to rival BMW’s X3
Maserati Grecale
News

New Maserati Grecale SUV gearing up to rival BMW’s X3

New images of the upcoming Maserati Grecale SUV reveal its swoopy shape
15 Jun 2021
New Maserati Levante and Ghibli F Tributo unveiled
Maserati Ghibli and Levante
Maserati

New Maserati Levante and Ghibli F Tributo unveiled

The special edition F Tributo models celebrate Maserati’s racing heritage, with two unique paint finishes and some minor cosmetic tweaks
23 Apr 2021
Special edition Maserati Levante and Ghibli Sportivo launched
Maserati Ghibli Sportivo
News

Special edition Maserati Levante and Ghibli Sportivo launched

Two special edition trim levels for Maserati Levante and Ghibli Sportivo launched, both of which come with equipment upgrades
19 Jan 2021
“It’s time for Maserati to fulfil its long-held promise”
Maserati

“It’s time for Maserati to fulfil its long-held promise”

Maserati has had its ups and down over the last few years, but editor-in-chief Steve Fowler thinks exciting times are ahead for the Italian brand
16 Sep 2020

Most Popular

Driving test update to preserve the manual gearbox
Dacia Duster gear lever
News

Driving test update to preserve the manual gearbox

With more drivers learning in autos and electric cars, the DVSA is looking to update the driving test so people can still drive manuals in future
16 Jun 2021
Exclusive: Jaguar’s luxury reinvention to start from £100k
Thierry Bollore - Jaguar I-Pace
Jaguar

Exclusive: Jaguar’s luxury reinvention to start from £100k

New boss Thierry Bollore reveals that Jaguar will be reinvented as a luxury car brand to take on Bentley, with the design of a new family already sign…
22 Jun 2021
‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’
opinion: charging
Opinion

‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’

Andy Palmer sees electric car uptake revving-up in the UK but says targeted investment is needed to prevent a stall…
22 Jun 2021
New 2021 Ferrari 296 GTB launched with 819bhp V6 hybrid powertrain
Ferrari 296 GTB - front
Ferrari

New 2021 Ferrari 296 GTB launched with 819bhp V6 hybrid powertrain

The 205mph Ferrari 296 GTB supercar is powered by an all-new 2.9-litre plug-in hybrid engine
24 Jun 2021
'Bolloré's strategy is already having a good impact on Jaguar Land Rover'
Opinion JLR Thierry Bollore
Opinion

'Bolloré's strategy is already having a good impact on Jaguar Land Rover'

Steve Fowler says JLR CEO Thierry Bolloré's new approach is working wonders
24 Jun 2021
New 2022 Honda Civic hatchback revealed with hybrid power
Honda Civic - front
Honda Civic

New 2022 Honda Civic hatchback revealed with hybrid power

New Honda Civic hatchback builds on almost 50 years of the nameplate with e:HEV electrified drivetrain
24 Jun 2021
New Volkswagen Golf GTI Clubsport 45 2021 review
Volkswagen Golf GTI Clubsport 45 - front
Volkswagen Golf GTI Hatchback

New Volkswagen Golf GTI Clubsport 45 2021 review

The new special edition Volkswagen Golf GTI Clubsport 45 is one of the best cars ever to wear the GTI badge
23 Jun 2021
New Audi Q4 e-tron Sportback 2021 review
Audi Q4 e-tron Sportback -
Audi Q4 e-tron Sportback

New Audi Q4 e-tron Sportback 2021 review

Audi has expanded its electric car portfolio with the Q4 e-tron Sportback - is it one of its best EVs?
23 Jun 2021
New Dacia Duster facelift launched with fresh styling and more tech
Dacia Duster facelift - front
Dacia Duster

New Dacia Duster facelift launched with fresh styling and more tech

The budget-conscious Dacia Duster has been updated for 2021 with some subtle design tweaks and a new eight-inch infotainment screen
22 Jun 2021
New Mercedes C-Class 2021 review
Mercedes C-Class - front
Mercedes C-Class

New Mercedes C-Class 2021 review

The new Mercedes C-Class compact exec gets S-Class-inspired tech and new suspension to challenge the BMW 3 Series
24 Jun 2021
New Toyota Yaris Cross prototype review
Toyota Yaris Cross prototype - front
Toyota Yaris Cross

New Toyota Yaris Cross prototype review

We drive a late prototype version of the new Toyota Yaris Cross to see if it has potential
24 Jun 2021
Audi will launch final petrol and diesel cars in 2026
Audi petrol diesel
Audi

Audi will launch final petrol and diesel cars in 2026

Audi will phase out petrol power in Europe in 12 years’ time, with a new line-up of “more than 20 e-tron models” scheduled for launch by 2025
23 Jun 2021
New Mercedes C-Class Estate 2021 review
Mercedes C-Class estate
Mercedes C-Class Estate

New Mercedes C-Class Estate 2021 review

Can the new Mercedes C-Class Estate step out in front of the Audi A4 Avant and BMW 3 Series Touring?
24 Jun 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 Sportline - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and we've tested the full range on UK roads
10 Jun 2021