Skip advert
Advertisement

Mercedes EQ Power brand launches for new plug-in hybrid models

EQ Power badging will be on Mercedes hybrids from this summer, with future AMG hybrid models to gain EQ Power+ designations.

Mercedes EQ electric SUV - side tracking

Mercedes has used the launch of its 2017 Formula 1 car to introduce a new sub-brand label for all upcoming Mercedes hybrid models, which will include high performance hybrid AMG cars. 

All standard Mercedes plug-in hybrid cars will gain the EQ Power designation from the launch of the upcoming facelifted S-Class onwards, which we expect to arrive this summer. High performance Mercedes-AMG hybrids will carry the EQ Power+ designation as used on this year’s F1 challenger, christened the Mercedes-AMG F1 W08 EQ Power+.

Advertisement - Article continues below

Best hybrid cars on sale 2017

At the 2014 New York Motor Show Auto Express reported that Mercedes-AMG would begin building hybrid cars, when AMG chairman Tobias Moers told us petrol-electric AMG models would one day be “mandatory”.

We know of at least one Mercedes-AMG hybrid model in the pipeline. The firm is plotting a new 1,000bhp hypercar using much of the V6 turbo hybrid running gear used in its championship winning Formula 1 cars these past four years, which will be limited just 300 units. Officially dubbed “Project One” for now, it should receive EQ Power+ badging when it breaks cover at some point in 2018.

The EQ Power badging is a spin-off of Mercedes’ new sub-brand for its upcoming range of electric vehicles. Revealed at the Paris Motor Show last year, Mercedes will launch ten pure electric models by 2025 under the ‘EQ’ umbrella, with the first model expected to arrive in 2019.

That first car will be a production version of the Mercedes EQ Concept revealed at the show – a mid-sized electric crossover with which Mercedes is targeting an all-electric range of 310 miles. 

Are you looking forward to hybrid AMG models? Let us know in the comments below. 

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

Fastest Nurburgring lap times 2025: quickest cars and lap records
Mercedes AMG-One at Nurburgring

Fastest Nurburgring lap times 2025: quickest cars and lap records

Check out the top 10 fastest production cars around the Nurburgring Nordschleife circuit in Germany
Best cars & vans
13 May 2025
Lightweight British electric motors to power Mercedes-AMG’s 1,000bhp super-saloon
British Yasa Motors

Lightweight British electric motors to power Mercedes-AMG’s 1,000bhp super-saloon

Auto Express speaks to the Brit behind the tech underpinning Mercedes-AMG’s new super-saloon
News
12 May 2025
Best hypercars 2025
Best hypercars - header image September 2024

Best hypercars 2025

Extraordinarily fast and exceedingly rare, these are the best hypercars of all-time
Best cars & vans
12 May 2025
New Mercedes-AMG electric super-saloon set to be the Porsche Taycan’s worst nightmare
Mercedes-AMG electric super-saloon - front 3/4 static

New Mercedes-AMG electric super-saloon set to be the Porsche Taycan’s worst nightmare

Mercedes' performance division is about to launch an all-electric super-saloon that could have up to 1,000bhp
News
9 May 2025

Most Popular

New Ford Fiesta: latest details on supermini’s potential return
Ford Fiesta exclusive image

New Ford Fiesta: latest details on supermini’s potential return

The Ford Fiesta could be coming back as an electric car, and here’s everything we know so far
News
20 May 2025
Labour hints at major luxury car tax U-turn to boost EV sales
Luxury car tax

Labour hints at major luxury car tax U-turn to boost EV sales

Is pressure from retailers and car makers finally cutting through with ministers?
News
22 May 2025
Flawed hybrid car efficiency data to stifle UK EV sales and propagate pollution
Connecting charger to Hyundai Tucson PHEV

Flawed hybrid car efficiency data to stifle UK EV sales and propagate pollution

Half a million extra PHEVs could reach UK roads by 2030 in place of cleaner EVs due to changes surrounding the ZEV Mandate
News
19 May 2025