Mercedes EQ Power brand launches for new plug-in hybrid models

EQ Power badging will be on Mercedes hybrids from this summer, with future AMG hybrid models to gain EQ Power+ designations.

Mercedes EQ electric SUV - side tracking

Mercedes has used the launch of its 2017 Formula 1 car to introduce a new sub-brand label for all upcoming Mercedes hybrid models, which will include high performance hybrid AMG cars. 

All standard Mercedes plug-in hybrid cars will gain the EQ Power designation from the launch of the upcoming facelifted S-Class onwards, which we expect to arrive this summer. High performance Mercedes-AMG hybrids will carry the EQ Power+ designation as used on this year’s F1 challenger, christened the Mercedes-AMG F1 W08 EQ Power+.

Best hybrid cars on sale 2017

At the 2014 New York Motor Show Auto Express reported that Mercedes-AMG would begin building hybrid cars, when AMG chairman Tobias Moers told us petrol-electric AMG models would one day be “mandatory”.

We know of at least one Mercedes-AMG hybrid model in the pipeline. The firm is plotting a new 1,000bhp hypercar using much of the V6 turbo hybrid running gear used in its championship winning Formula 1 cars these past four years, which will be limited just 300 units. Officially dubbed “Project One” for now, it should receive EQ Power+ badging when it breaks cover at some point in 2018.

The EQ Power badging is a spin-off of Mercedes’ new sub-brand for its upcoming range of electric vehicles. Revealed at the Paris Motor Show last year, Mercedes will launch ten pure electric models by 2025 under the ‘EQ’ umbrella, with the first model expected to arrive in 2019.

That first car will be a production version of the Mercedes EQ Concept revealed at the show – a mid-sized electric crossover with which Mercedes is targeting an all-electric range of 310 miles. 

Are you looking forward to hybrid AMG models? Let us know in the comments below. 

Recommended

'Aston Martin CEO Tobias Moers doesn’t have to be popular, he has to deliver'
Opinion Tobias Moers
Aston Martin

'Aston Martin CEO Tobias Moers doesn’t have to be popular, he has to deliver'

Steve Fowler gets the inside track on Tobias Moers' future plans for Aston Martin
12 May 2021
New 2022 Mercedes EQS SUV spied for the first time
Mercedes EQS SUV
Mercedes

New 2022 Mercedes EQS SUV spied for the first time

Mercedes will soon expand its EQ line-up with a flagship SUV that shares the same Hyperscreen infotainment system as the EQS saloon
10 May 2021
Facelifted Mercedes-AMG GT 4-Door Coupe spied with 804bhp plug-in power
Mercedes-AMG GT 4-Door
Mercedes

Facelifted Mercedes-AMG GT 4-Door Coupe spied with 804bhp plug-in power

Mercedes will soon launch its most powerful “E Performance” V8 PHEV powertrain on the GT 4-Door Coupe, which has more than 800bhp
26 Apr 2021
New Mercedes EQT electric van concept set for 10 May reveal
Mercedes EQT
Mercedes

New Mercedes EQT electric van concept set for 10 May reveal

New Mercedes EQT concept confirms that T-Class line-up will feature fully electric power
22 Apr 2021

Most Popular

New 2021 Volkswagen T7 Multivan replaces Caravelle
Volkswagen T7 Multivan - front
Volkswagen Caravelle

New 2021 Volkswagen T7 Multivan replaces Caravelle

The Volkswagen T7 Multivan MPV switches to the MQB platform and adds plug-in hybrid technology
10 Jun 2021
LEC launches affordable EV conversion for classic Mini
LEC MINI Electric
MINI

LEC launches affordable EV conversion for classic Mini

The conversion sees the Mini’s A-Series engine replaced with a dinky electric motor and a 20kWh battery for a range of 70 miles in the city
10 Jun 2021
New Toyota Land Cruiser 300 revealed with six-cylinder petrol and diesel power
Toyota Land Cruiser - front
Toyota Land Cruiser

New Toyota Land Cruiser 300 revealed with six-cylinder petrol and diesel power

Six-cylinder engine line-up and clever new suspension tech for the new large Toyota Land Cruiser, but it’s not destined for the UK
9 Jun 2021
New 2021 Vauxhall Astra teased for the first time
Vauxhall Astra teaser 1
Vauxhall Astra

New 2021 Vauxhall Astra teased for the first time

The new Vauxhall Astra will get electrified powertrains and a more premium image
8 Jun 2021
New 2021 Tesla Model S Plaid launched with 1,006bhp
Tesla Model S facelift - front
Tesla Model S

New 2021 Tesla Model S Plaid launched with 1,006bhp

Range-topping version of the Tesla Model S officially unveiled, with a sprint time of 0-60mph in less than two seconds
10 Jun 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 Sportline - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and we've tested the full range on UK roads
10 Jun 2021
‘Our switch to electric will soon make driving manual cars a lost art'
Gearknob
Opinion

‘Our switch to electric will soon make driving manual cars a lost art'

Want to drive a manual car? You need to take your test in a manual car. So what happens once all driving-school cars are automatic EVs?
8 Jun 2021
New Genesis G80 2021 review
Genesis G80
Genesis G80

New Genesis G80 2021 review

Is the new Genesis G80 a worthy competitor in the executive saloon segment?
9 Jun 2021
Audi updates line-up for 2022 with new tech and trim features
Audi S5
Audi

Audi updates line-up for 2022 with new tech and trim features

Almost every car in Audi’s line-up has received a tweak, with major updates including Amazon Alexa integration and a Sonos stereo
11 Jun 2021
New Mercedes E-Class Cabriolet 2021 review
Mercedes E 300 Cabriolet - front
Mercedes E-Class Cabriolet

New Mercedes E-Class Cabriolet 2021 review

The soft-top Mercedes E-Class Cabriolet gets the same updates as the saloon and estate variants
10 Jun 2021
'Factories are at a standstill because they can’t get the parts to finish cars'
Car manufacturing
Opinion

'Factories are at a standstill because they can’t get the parts to finish cars'

Steve Fowler points out the fresh issues facing global car manufacturing
9 Jun 2021
New 2021 BMW X4 facelift arrives with new look inside and out
BMW X4 - front tracking
BMW X4

New 2021 BMW X4 facelift arrives with new look inside and out

The updated BMW X4 line-up gets a new look and now comes with hot petrol and diesel options
8 Jun 2021
New 2021 BMW 4 Series Gran Coupe breaks cover
BMW 4 Series Gran Coupe - front
BMW 4 Series Gran Coupe

New 2021 BMW 4 Series Gran Coupe breaks cover

The new second-generation BMW 4 Series Gran Coupe adds four-door coupe style to the 4 Series range
8 Jun 2021
New Vauxhall Grandland SUV unveiled with fresh design and tech boost
Vauxhall Grandland - front action
Vauxhall Grandland X

New Vauxhall Grandland SUV unveiled with fresh design and tech boost

The heavily facelifted Vauxhall Grandland family SUV gets Visor design cues and plug-in hybrid power
8 Jun 2021