Advertisement

Hot SEAT Leon Cupra R ST estate on show at Geneva

The new 296bhp SEAT Leon Cupra R ST estate has made its public debut at the Geneva Motor Show

The range-topping, performance focused SEAT Leon Cupra R ST estate has made its first public appearance at the 2018 Geneva Motor Show following its official unveiling at a Cupra event last month.

The Leon R ST Cupra comes with a 2.0-litre TSI petrol engine producing 296bhp. This power is applied via SEAT's 4Drive all-wheel drive system – an approach which is becoming more common with the class leading hot hatches. The transmission is a DSG automatic unit, as seen in various guises across the Volkswagen Group, which will help provide rapid gearshifts.

Advertisement - Article continues below

New 2018 Cupra Ateca revealed

The Leon Cupra R ST comes with coppered interior and exterior features, including copper alloy wheels to help the car stand out in a packed sector of impressive hot hatches. Once more, the exterior is dotted with aerodynamic parts made from carbon fibre, reiterating its performance credentials.  

Prior to February's unveiling, SEAT’s sales and marketing boss Wayne Griffiths told us that he sees a gap in the market for “cool, fast cars”. He said many people who buy Audi RS or BMW M models “have something to prove” – but Cupra customers prefer to exercise restraint in the pursuit of performance and handling.

And speaking from the launch of the Spanish maker’s new Arona SUV, Griffiths also told us he’s looking forward to implementing his previous experience as he lays the foundations for a rejuvenated SEAT brand. The separation of Cupra will be a big part of the Brit’s strategy – as he looks to add more depth across the product range.

But despite wanting Cupra to find its own identity, he appeared keen to stretch its appeal in a similar fashion to Audi’s S line and BMW’s M Sport models. A “Cupra Line” could therefore appear on everything from the latest Ibiza and Ateca, to the forthcoming large SUV – whose name was revealed as the Tarraco. Cupra Line could build on, or indeed replace, FR and FR Sport trims, with subtle styling additions, racy personalisation options and more engaging handling. It’s unlikely these cars would offer any more power for fear of diluting the flagship full-fat Cupra models, however.

What do you make of SEAT’s plans for the Cupra brand? Let us know below...

Advertisement
Advertisement

Recommended

Visit Geneva Motor Show
Geneva Motor Show

Geneva Motor Show

Welcome to our Geneva Motor Show hub page, scroll down for all our Geneva content...
28 Feb 2020
Visit New 2020 Fiat 500: full details on the new electric city car
Fiat 500

New 2020 Fiat 500: full details on the new electric city car

The new Fiat 500 EV will take on the MINI Electric and Honda e with a range of 199 miles
28 May 2020
Visit 2020 Geneva Motor Show officially cancelled over coronavirus fears
Geneva Motor Show

2020 Geneva Motor Show officially cancelled over coronavirus fears

The 2020 Geneva Motor Show has been called off after the Swiss government announces ban on public gatherings of more than 1,000 people
28 Mar 2020
Visit New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar
Koenigsegg Gemera

New Koenigsegg Gemera is a four-seat, 1,700bhp, £1.4m hypercar

The limited-edition Koenigsegg Gemera is a rival for the McLaren GT, but with almost three times as much power
23 Mar 2020

Most Popular

Visit New 2021 Mercedes SL to be developed by AMG with 2+2 layout
Mercedes SL

New 2021 Mercedes SL to be developed by AMG with 2+2 layout

The new Mercedes SL roadster will return with a fabric roof and will share tech with the AMG GT sports car. Our exclusive images preview how it could …
29 May 2020
Visit Best and worst cars for MoT pass rates revealed
MOT testing station
News

Best and worst cars for MoT pass rates revealed

New analysis of official Government data shows which car makes and models have the best and worst MoT pass rates
29 May 2020
Visit Best sleeper cars: used Q cars that are faster than they look
Best cars & vans

Best sleeper cars: used Q cars that are faster than they look

Want to get somewhere fast without drawing attention to yourself? Then you need a sleeper car: an unassuming motor that packs serious punch under the …
28 May 2020