13. Vauxhall Meriva and Zafira: Little dads

"A joy to watch."

The ad

Two neighbours converse while attending to their cars one morning. They chat about their families and brag about the abilities of their people carriers. One: “We had five in here last week.” The other: “We had seven… I’m still finding crumbs.” The twist is that the two are boys talking like men. Just as one family is setting off, the dad gets out of the Meriva and runs back to the house. “Someone hasn’t been to the toilet,” says his son, despairingly. “Typical,” says the boy washing the Zafira.

The expert view

“Playing on the little moments parents wish they’d written down. It feels like the kids are unaware of a camera watching while they’re playing, imitating their parents. A joy to watch.”

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