New Aston Martin AMR brand goes extreme

Aston Martin Racing high-performance brand revealed at 2017 Geneva Motor Show and will create extreme road and track models

Aston Martin has launched a new high-performance brand called AMR at the Geneva Motor Show, showcased by two new concepts that will make production – the Aston Martin Rapide AMR and the Vantage AMR Pro. Both models feature standout exterior and interior styling, while the Pro suffixed Vantage gets more power and a promise of sharper dynamics. The AMR badge is set to feature across Aston’s range in the near future.

AMR stands for Aston Martin Racing, the name of the British marque’s racing outfit established in 2004 in partnership with Prodrive, and two distinct types of car will be offered under the badge – AMR cars will boast visual upgrades and minor parts changes, while AMR Pro cars will be much more heavily biased towards track driving and will be produced by Aston Martin’s ‘Q’ division.

The Rapide AMR demonstrates how road-going Aston AMR models will shape up. The 6.0-litre V12 engine breathes through a new large quad-exit exhaust system, while the bodywork gains a new carbon-fibre front-splitter, side sills, a new rear diffuser plus a lip spoiler on the bootlid. It rides on new 21-inch alloy wheels, and also gets a redesigned honeycomb pattern grille. Top speed climbs to 210mph. 

Best track day cars

In the cabin, lightweight carbon-fibre sports seats are fitted, while the centre console and door casings are also made from the composite. Vibrant lime green accents are dotted around the interior.

The Vantage AMR Pro takes things up a notch, being a track-only model using race-spec parts. Under the bonnet, the 4.7-litre V8 engine is borrowed from the Vantage GT4 racing car, though power is pumped up to 500bhp. It also gets race-spec fully adjustable suspension, transmission mounts, and 19-inch centre locking wheels shod with Michelin Pilot Sport 2 rubber.

Bona-fide racing car parts are found on the outside too; the bonnet and huge rear wing of the Vantage AMR Pro are lifted directly from Aston’s Le Mans battling Vantage GTE. A full-length honeycomb grille like the one on the Rapide AMR is found at the front, alongside a new front splitter. A tweaked rear diffuser is present at the back. 

Inside, the cockpit makes extensive use of carbon-fibre, combined with Alcantara upholstery, more lime green accents plus a bespoke roll cage.

According to Aston Martin boss Dr. Andy Palmer, AMR is something the company has wanted to bring to fruition for some time, confirming that the Rapide AMR and Vantage AMR Pro will be put into production and will be followed by AMR models across the company’s range. No prices have been revealed, but the Rapide AMR will be limited to 210 units, while only seven Vantage AMR Pros will see the light of day. 

What do you think of the new Aston brand? Leave us a comment below...

Recommended

Aston Martin launches DBX, DBS and DB11 MY22 updates with new online configurator
Aston Martin online configurator 1
Aston Martin

Aston Martin launches DBX, DBS and DB11 MY22 updates with new online configurator

Aston Martin’s new configurator is powered by gaming software, and showcases a range of updates for the company’s model range
21 Jul 2021
New Aston Martin Valhalla supercar revealed with 937bhp hybrid power
Aston Martin Valhalla - reveal front
Aston Martin

New Aston Martin Valhalla supercar revealed with 937bhp hybrid power

The new mid-engined Aston Martin Valhalla supercar uses a 4.0-litre V8 plug-in hybrid powertrain and will heavily influence Aston’s next-generation mo…
15 Jul 2021
Best 60s cars: the 30 greatest cars of the 1960s
Best cars of the 60s - header
Best cars & vans

Best 60s cars: the 30 greatest cars of the 1960s

The swinging sixties brought a vast array of unforgettable cars that would establish the path of the industry for decades to come. We pick our top 30 …
21 Jun 2021
Rare Aston Martin DB5 triplets for sale for £4m
Rare Aston Martin DB5 triplets for sale for £4m
Aston Martin

Rare Aston Martin DB5 triplets for sale for £4m

Holy trinity of Aston Martin DB5s includes coupe, convertible and one-of-one shooting brake
4 Jun 2021

Most Popular

New Dacia Duster facelift priced from £13,995
Dacia Duster facelift - front
Dacia Duster

New Dacia Duster facelift priced from £13,995

The Dacia Duster has been updated for 2021 with subtle design tweaks and a new eight-inch infotainment screen
2 Aug 2021
'Formula E could be on course for victory in its battle with F1'
Formula E opinion
Opinion

'Formula E could be on course for victory in its battle with F1'

Mike Rutherford thinks there can only be one winner out of Formula One and Formula E
1 Aug 2021
New Renault Kangoo 2021 review
Renault Kangoo Van - front
Renault Kangoo Van

New Renault Kangoo 2021 review

We get an early drive of the new Renault Kangoo van
3 Aug 2021