Skip advert
Advertisement

Audi Prologue concept first drive review

We take a drive in Audi's jaw-dropping Prologue concept car fresh from the LA Motor Show stand

It's only a concept car but the Audi Prologue concept serves as a fascinating insight into where Audi as a brand is headed. The advanced technology and innovative design speak of a car manufacturer bristling with confidence, while the V8 engine adds old-school muscle to keep the traditionalists happy.

The Audi Prologue concept may be a priceless piece of motor show metal, but it’s far from just a pretty face. Audi didn’t fit it with a 598bhp 4.0 Biturbo V8 for no reason, and Auto Express has driven it.

Advertisement - Article continues below

Hot off the LA Motor Show stand, the striking newcomer is only a few millimetres shorter than a Mercedes S-Class saloon, but that slippery and sculpted design helps to mask this size well. Huge touch-sensitive doors swing open and allow access to one of the most technologically advanced car cabins ever created.

You sit low, peering over the cascading bonnet. The Virtual Cockpit in the all-new TT is still a revolutionary piece of tech, but Audi has taken it to the next level with the Prologue. The 3D display has real visual depth with colours and content that change depending upon driving style.

The V8 thunders into life at the touch of a button. A new exhaust system delivers a deep burble at idle and a progressively more raucous exhaust note as the revs build.

It’s an addictive soundtrack but engineers tell us it’s just a little too loud for any production car. Based around part of the new architecture which will underpin the next-generation Audi A8 due in 2016, the Prologue feels refined and more like a production model than it’s space age looks suggest.

Even with huge 22-inch alloy wheels it didn’t make a fuss over broken tarmac. Although the throttle delivers a thunderous soundtrack, there is a throttle mapping issue which makes accessing power form the 4.0-litre V8 difficult to modulate. But let’s not forget the Prologue is still a concept and far from the finished article. 

You can just about feel the rear-wheel steering come into play, gently helping the nose tuck into bends. But our test route around Beverly Hills provided little in the way dynamically challenging tarmac. Yet, all of the visual and mechanical features will in some form or another filter down into future production Audi models. The Audi A8 will be the first, with the A6 and A7 to follow suit. A flagship A9 coupe is in the works and this is only our first taste of what’s to come.

Skip advert
Advertisement

New & used car deals

Nissan Juke

Nissan Juke

RRP £19,805Avg. savings £4,597 off RRP*Used from £8,390
Omoda 5

Omoda 5

RRP £24,040Avg. savings £1,539 off RRP*Used from £18,990
Audi A3

Audi A3

RRP £30,210Used from £9,995
Dacia Spring

Dacia Spring

RRP £11,990Avg. savings £703 off RRP*Used from £9,495
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New Ford Fiesta ST: ‘non-negotiable’ return of an iconic hot hatch
Ford Fiesta ST render (watermarked) - front

New Ford Fiesta ST: ‘non-negotiable’ return of an iconic hot hatch

Fast Fords are ‘non-negotiable’, the first could be a return of the hot Fiesta ST supermini
News
21 Aug 2026
New Audi A3 to stick with petrol and target big quality boost
Audi A3 render (watermarked) - front

New Audi A3 to stick with petrol and target big quality boost

The popular hatchback is set to be reborn with a new look, higher quality and cutting- edge tech as Audi looks to lead the premium car class
News
24 Aug 2026
Zip-merging is fairer, faster and recommended by all the experts. So why do UK drivers refuse to do it?
Steve Walker zip-merging

Zip-merging is fairer, faster and recommended by all the experts. So why do UK drivers refuse to do it?

Steve Walker is completely flummoxed as to why UK drivers can’t get their heads around this simple principle.
Opinion
21 Aug 2026