Skip advert
Advertisement

Audi Prologue concept first drive review

We take a drive in Audi's jaw-dropping Prologue concept car fresh from the LA Motor Show stand

It's only a concept car but the Audi Prologue concept serves as a fascinating insight into where Audi as a brand is headed. The advanced technology and innovative design speak of a car manufacturer bristling with confidence, while the V8 engine adds old-school muscle to keep the traditionalists happy.

The Audi Prologue concept may be a priceless piece of motor show metal, but it’s far from just a pretty face. Audi didn’t fit it with a 598bhp 4.0 Biturbo V8 for no reason, and Auto Express has driven it.

Advertisement - Article continues below

Hot off the LA Motor Show stand, the striking newcomer is only a few millimetres shorter than a Mercedes S-Class saloon, but that slippery and sculpted design helps to mask this size well. Huge touch-sensitive doors swing open and allow access to one of the most technologically advanced car cabins ever created.

You sit low, peering over the cascading bonnet. The Virtual Cockpit in the all-new TT is still a revolutionary piece of tech, but Audi has taken it to the next level with the Prologue. The 3D display has real visual depth with colours and content that change depending upon driving style.

The V8 thunders into life at the touch of a button. A new exhaust system delivers a deep burble at idle and a progressively more raucous exhaust note as the revs build.

It’s an addictive soundtrack but engineers tell us it’s just a little too loud for any production car. Based around part of the new architecture which will underpin the next-generation Audi A8 due in 2016, the Prologue feels refined and more like a production model than it’s space age looks suggest.

Even with huge 22-inch alloy wheels it didn’t make a fuss over broken tarmac. Although the throttle delivers a thunderous soundtrack, there is a throttle mapping issue which makes accessing power form the 4.0-litre V8 difficult to modulate. But let’s not forget the Prologue is still a concept and far from the finished article. 

You can just about feel the rear-wheel steering come into play, gently helping the nose tuck into bends. But our test route around Beverly Hills provided little in the way dynamically challenging tarmac. Yet, all of the visual and mechanical features will in some form or another filter down into future production Audi models. The Audi A8 will be the first, with the A6 and A7 to follow suit. A flagship A9 coupe is in the works and this is only our first taste of what’s to come.

Skip advert
Advertisement

New & used car deals

Volkswagen Polo

Volkswagen Polo

RRP £14,480Avg. savings £2,084 off RRP*Used from £6,970
Audi A3

Audi A3

RRP £26,295Avg. savings £2,713 off RRP*Used from £10,888
Volkswagen Golf

Volkswagen Golf

RRP £24,625Avg. savings £2,565 off RRP*Used from £8,995
Toyota Yaris Cross
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

New MG4 Urban will be the UK’s first EV with semi-solid-state batteries
MG4 Urban - front cornering

New MG4 Urban will be the UK’s first EV with semi-solid-state batteries

Industry-first semi-solid-state batteries will be available from the end of this year in new MG4 Urban
News
23 Mar 2026
New Kia EV1: small electric city car to rival the Renault Twingo
Kia EV1 - front (watermarked)

New Kia EV1: small electric city car to rival the Renault Twingo

The new Kia EV1 will sit below the the EV2 in the brand’s electric line-up and our exclusive images preview how it could look
News
23 Mar 2026
New AUDI E7X arrives in China with a huge battery
AUDI E7X (black) - front 3/4 static

New AUDI E7X arrives in China with a huge battery

AUDI looks to be showing Audi the way when it comes to EVs
News
23 Mar 2026