Skip advert
Advertisement

Audi Prologue concept first drive review

We take a drive in Audi's jaw-dropping Prologue concept car fresh from the LA Motor Show stand

It's only a concept car but the Audi Prologue concept serves as a fascinating insight into where Audi as a brand is headed. The advanced technology and innovative design speak of a car manufacturer bristling with confidence, while the V8 engine adds old-school muscle to keep the traditionalists happy.

The Audi Prologue concept may be a priceless piece of motor show metal, but it’s far from just a pretty face. Audi didn’t fit it with a 598bhp 4.0 Biturbo V8 for no reason, and Auto Express has driven it.

Advertisement - Article continues below

Hot off the LA Motor Show stand, the striking newcomer is only a few millimetres shorter than a Mercedes S-Class saloon, but that slippery and sculpted design helps to mask this size well. Huge touch-sensitive doors swing open and allow access to one of the most technologically advanced car cabins ever created.

You sit low, peering over the cascading bonnet. The Virtual Cockpit in the all-new TT is still a revolutionary piece of tech, but Audi has taken it to the next level with the Prologue. The 3D display has real visual depth with colours and content that change depending upon driving style.

The V8 thunders into life at the touch of a button. A new exhaust system delivers a deep burble at idle and a progressively more raucous exhaust note as the revs build.

It’s an addictive soundtrack but engineers tell us it’s just a little too loud for any production car. Based around part of the new architecture which will underpin the next-generation Audi A8 due in 2016, the Prologue feels refined and more like a production model than it’s space age looks suggest.

Even with huge 22-inch alloy wheels it didn’t make a fuss over broken tarmac. Although the throttle delivers a thunderous soundtrack, there is a throttle mapping issue which makes accessing power form the 4.0-litre V8 difficult to modulate. But let’s not forget the Prologue is still a concept and far from the finished article. 

You can just about feel the rear-wheel steering come into play, gently helping the nose tuck into bends. But our test route around Beverly Hills provided little in the way dynamically challenging tarmac. Yet, all of the visual and mechanical features will in some form or another filter down into future production Audi models. The Audi A8 will be the first, with the A6 and A7 to follow suit. A flagship A9 coupe is in the works and this is only our first taste of what’s to come.

Skip advert
Advertisement

New & used car deals

Audi A3

Audi A3

RRP £26,295Avg. savings £3,075 off RRP*Used from £11,700
Volkswagen Tiguan

Volkswagen Tiguan

RRP £38,030Avg. savings £3,207 off RRP*Used from £20,799
Omoda 5

Omoda 5

RRP £23,990Avg. savings £1,429 off RRP*
Nissan Juke

Nissan Juke

RRP £19,785Avg. savings £6,761 off RRP*Used from £10,277
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

Make motorists pay-per-mile if you must, but at least use the cash to fix the roads!
Road repairs - opinion

Make motorists pay-per-mile if you must, but at least use the cash to fix the roads!

Dean Gibson wants more money from car taxation to go specifically on road maintenance
Opinion
25 Dec 2025
The Multi-Purpose Vehicle must return to save car buyers from their SUVs
Opinion - MPVs, header image

The Multi-Purpose Vehicle must return to save car buyers from their SUVs

Steve Walker thinks that MPVs would bring some much-needed choice back to a family car market fixated by SUVs
Opinion
26 Dec 2025
New Nissan Sakura 2026 review: a kei car for Europe?
Nissan Sakura - front tracking

New Nissan Sakura 2026 review: a kei car for Europe?

All-electric versions of Japan’s kei car will help to form the basis of a new, low-cost, low-regulation EV from Europe’s manufacturers
Road tests
23 Dec 2025