BMW Group plans 40 new models by end of 2018

BMW, MINI and Rolls-Royce to produce more than 40 new or updated models, with a focus on SUVs and electrification

BMW X2 - concept

The BMW Group has promised to roll out more than 40 new or updated models across its three luxury brands – BMW, MINI and Rolls-Royce – by the end of next year. The focus will be on a renewal of its SUV portfolio, as the German carmaker looks to reclaim the luxury car sales crown from Mercedes.  

Chief executive Harald Kruger made the announcement at BMW’s annual press conference in Munich, where he confirmed the group sold 2,367,603 vehicles last year – a 5.3 per cent increase over 2015.

“We intend to launch more than 40 new and revised models of our three premium brands on the market during 2017 and 2018,” said Kruger. “The new product offensive began successfully with the launch of the new BMW 5 Series in February, further raising the bar in the business sedan segment.” 

At the end of the year BMW will launch a new X2 SUV, while an all-new version of the X3 is also in the pipeline. By 2020 BMW will crown its SUV lineup with a flagship X7 - designed to sit alongside the 7 Series luxury saloon in its range. One in three of all BMW models sold globally last year were SUVs. 

Further expansion will come from Rolls-Royce who will also enter the SUV segment with the Cullinan, while a new generation of the Phantom is also on the way from the Goodwood-based luxury car maker.

Kruger also confirmed that BMW would be pressing ahead with a wider roll out of its electrification strategy, and incorporating that technology into its wider product lineup. All electric versions of the MINI hatch and BMW X3 SUV will “mark the beginning of the second wave of electrification for the BMW Group,” according to Kruger. By 2021 BMW will launch the iNEXT, expected to take shape as a Tesla-fighting i5 saloon, featuring levels of autonomous tech never before seen on a production car. 

Which BMW Group model are you most looking forward to seeing? Let us know below...

Recommended

BMW develops new road-sensing tech to optimise performance
BMW

BMW develops new road-sensing tech to optimise performance

New road-sensing system – a result of the partnership between BMW and technology firm Tactile Mobility - pre-configures the car for optimal grip and d…
15 Sep 2020
New all-electric BMW iX1 SUV set for production
BMW iX1

New all-electric BMW iX1 SUV set for production

An electric BMW iX1 is on the way, but will continue alongside combustion-powered X1 alternatives when it goes on sale within two years
26 Aug 2020
BMW to make extras like heated seats subscription based options
News

BMW to make extras like heated seats subscription based options

New software update for models with iDrive 7 also includes automatic switching to electric power in city centres for plug-in hybrid models
2 Jul 2020
New 2021 BMW i4: prices, specs and release date
BMW

New 2021 BMW i4: prices, specs and release date

The BMW Concept i4 previewed the German brand’s forthcoming rival for the Tesla Model 3
29 Jun 2020

Most Popular

Energy firms want the right to switch off electric cars charging at home
Electric cars

Energy firms want the right to switch off electric cars charging at home

New powers being sought to allow energy providers to turn off high-drain devices to manage electricity network
18 Sep 2020
How green are electric cars? Polestar data shows ICE trailing EV
News

How green are electric cars? Polestar data shows ICE trailing EV

Electric car maker reveals whole-life CO2 emissions of the Polestar 2 are better than a petrol XC40 - but EV is only 14% cleaner with global energy mi…
17 Sep 2020
New Rolls-Royce Ghost 2020 review
Rolls-Royce Ghost

New Rolls-Royce Ghost 2020 review

The all-new luxury Rolls-Royce Ghost saloon brings new levels of refinement
18 Sep 2020