Skip advert
Advertisement
Features

Fashion designer cars: when haute couture and automotive collide

From Lamborghini to Land Rover, car makers are always keen to work with fashion houses and style icons, producing some interesting results

“Fashion should be a form of escapism,” claimed the late, great Alexander McQueen, which perhaps explains why car makers, from Lamborghini to Land Rover, have been so keen to collaborate with leading designers and fashion houses over the years. But this pursuit of the last word in style has often had mixed results. 

Here we take a look at the good, the bad and the ugly among the cars created in tandem with the world’s most respected sartorial trendsetters.

FIAT 500 by Gucci

With the luxury fashion house Gucci based in Florence, Italy, some 250 miles from Fiat’s home in Turin, it was perhaps inevitable that the pair would collaborate on a version of the 500, given the manufacturer’s inexhaustible desire to roll out special editions of the city car. And so, in 2011, the ‘500 by Gucci’ sashayed down the automotive catwalk, available in white or black and sporting the fashion brand’s signature green and red stripes. 

Advertisement - Article continues below

Marketed at “fashionista customers” keen to “distinguish themselves”, the car was promoted by Russian supermodel Natasha Poly who, Fiat said, “lived life at full speed”. That probably made her faster than the 1.2-litre 500, which dispatched 0-60mph in a leisurely 12.5 seconds.

Lamborghini Murcielago LP640 Roadster by Versace

We suspect many of you might think that something as special as a Lamborghini does not need extra adornments. But the Italian supercar maker clearly thinks otherwise. In 2006, it teamed up with Milan fashion house Versace to create a limited-edition Murcielago LP640 – only 20 were available – that was revealed at the Paris Motor Show

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Two years later, this built-to-order Roadster followed in pastel white with Versace’s traditional Greek fret on the door. There was also a glass engine cover and more branding inside, plus accessories that included luggage and sportswear. How many Versace Roadsters were ultimately created is unclear, but what is beyond dispute is that it is among the very rarest Murcielagos.

Mini 40th Anniversary by Paul Smith

Paul Smith has earned his spurs over five decades as one of Britain’s most celebrated fashion designers. He also has a long history with Mini, having created a classic limited-edition ‘Blue’ model as long ago as the nineties. He followed that more recently with the MINI Strip, to highlight sustainability. 

Advertisement - Article continues below

However, it was a one-off that he designed back in 1999 to mark the original Mini’s 40th anniversary that endures as a genuine classic to this day. Featuring 26 different colours, including a vibrant lime green boot, and 86 of Smith’s signature stripes, the bespoke creation managed to look both unmistakably Mini and unequivocally Paul Smith, while retaining a confident sense of cool. It went down a storm when it was first presented at the Tokyo Motor Show.

MINI Paceman Cavalli

Golden wonder or golden blunder? This one-off MINI Paceman was created by Italian fashion designer Roberto Cavalli in 2013 to raise money for AIDS charities at an auction in Vienna, Austria, and relied heavily on some gaudy bling to make an impact. Among its more notable features were iridescent paint that shone either black or brown depending on how it caught the light, a gold roof and wheels, leather upholstery that featured the brand’s trademark animal prints and, of course, Cavalli detailing. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

It could reasonably be argued that the Paceman, an awkward, short-lived three-door SUV, was never much of a looker regardless of how it was dressed. But the Cavalli version served its purpose, raising 150,000 Euros.

Land Rover Defender by Paul Smith

Another British classic that benefited from Smith’s bold use of colours was Land Rover’s iconic 4x4. In 2015, as the Defender entered its final phase of production, he teamed up with Land Rover’s Special Vehicle Operations division and design boss Gerry McGovern to produce this dramatic one-off. 

Advertisement - Article continues below

The SVO team was sent 27 Pantone references, which were applied as directed. According to Smith, the patchwork scheme was intended to “honour the honest history of the Defender, especially its use in the farmyard and the emergency services,” while inside the vehicle had some luxurious touches. Smith’s specific vision was easily explained; he was an owner who drove one extensively at his home in the Italian countryside.

Jaguar XE by Stella McCartney 

As the XE was being rolled out in late 2014, this collaboration with Stella McCartney was unveiled to coincide with Paris Fashion Week and the Paris Motor Show. To our untrained eye, the XE looks as if it’s been randomly stamped with a set of faces that might be more at home in an eighties arcade, but according to Vogue – which is probably better qualified to comment – they constitute a “playful, comic book world of superheroes and villains”.  

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Whatever, McCartney got the thumbs-up from Jag design boss Ian Callum, who said he admired her “commitment to elegance, style as well as functionality and performance” – attributes he had tried to express in the car’s design.

Mercedes G-Class by Moncler

The motoring world’s most recent flirtation with fashion saw luxury Milan outerwear brand Moncler pair up with Mercedes to imagine – wait for it – what the G-Class would look like in a puffer jacket. The result was the outrageous Project Mondo G, which blended the straight lines of the rugged 4x4 with soft, flowing textiles to create what was hailed “as a fusion of opposites”.

It’s just as well it was conceived as an “art piece”, because with dimensions of 4.6 metres (length), 2.8 metres (height) and 3.4 metres (width), plus a weight of 2.5 tonnes, this is not the G-Class to choose if you are going anywhere in a hurry.

Smart ForJeremy by Jeremy Scott

If you, like us, are not too au fait with the world of high fashion, you may be unfamiliar with the CV of Jeremy Scott. He’s apparently an American ‘artistic rebel’ who is currently the creative director of Moschino and has designed outfits for Beyonce, Lady Gaga and Miley Cyrus, among others. 

In 2012, he was also responsible for this er, polarising, version of the Smart ForTwo, which featured translucent carbon-fibre wings, and improbably, was put into limited production. “I can imagine cool people all over the world loving the unique design of this Smart,” said Scott at the time. Given the number we have seen on the road – zero – it would appear that the cool people resisted.

Do you have an eye for style? Let us know which car collaboration was your favourite in the comments below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best convertible cars and cabriolets to buy 2025
Best convertibles 2025 - header

Best convertible cars and cabriolets to buy 2025

Love the feeling of the wind in your hair while driving? These are the cars for you
Best cars & vans
28 Apr 2025
Best diesel cars 2025
Best diesel cars - header image

Best diesel cars 2025

Diesel power strikes a balance between performance and fuel economy, and these are the best diesel cars you can buy
Best cars & vans
28 Apr 2025
Best 4x4s and off-road cars to buy 2025
Best 4x4s and off-road cars - header image

Best 4x4s and off-road cars to buy 2025

After a four-wheel-drive vehicle with plenty of off-road clout? We have you covered
Best cars & vans
28 Apr 2025
Classic Land Rover Defender Soft Top returns as a £234,000, V8-powered restomod
Land Rover Defender Soft Top - front 3/4 static

Classic Land Rover Defender Soft Top returns as a £234,000, V8-powered restomod

Among the “near-limitless” customisation options are an on-board wine cooler and surfboard rack
News
24 Apr 2025

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025