Skip advert
Advertisement

Ford and what3words announce new partnership

Ford follows Mercedes into adopting the what3words mapping system, which uses three words to navigate to a specific 3x3 metre square

Ford - what3words

Ford has teamed up with what3words, the geocoding app which covers the entire planet in roughly 57 trillion 3x3 metre squares, to offer its drivers the app’s precise mapping system.

Every square is assigned a unique combination of three words. By inputting the desired three words into Ford’s voice command system on its SYNC 3 infotainment setup, users are guided to the exact location through the built-in satellite navigation system.

Advertisement - Article continues below

Currently what3words will be compatible with Fords sold in Europe (including the UK) and North America. For non English-speaking countries, the app is available in 26 different languages. In the UK, SYNC 3 infotainment systems are available in all but entry level versions of the Ka+ and Fiesta. Commercial vehicles like the Ranger can also benefit from the new app compatibility.

The what3words partnership with Ford is the second with a big automotive brand, after Mercedes announced a collaboration towards the end of 2017. The system made its debut on the current A-Class through its MBUX infotainment set-up.

However, unlike the Mercedes system, which fully integrates the tech into its built-in navigation and voice control tech, the Ford version requires the user to connect a smartphone installed with the app, where what3words can then be accessed through the ‘AppLink’ page. The app is available to download for free on iOS and Android, and works offline.

Daimler has invested in what3words previously, but they’re not the only automotive brand to have done so. MG owners SAIC have also been a part of fundraising, as has 2016 Formula 1 World Champion Nico Rosberg.

Do you use what3words? Let us know your experiences in the comments section below... 

Skip advert
Advertisement
Chief reviewer

Alex joined Auto Express as staff writer in early 2018, helping out with news, drives, features, and the occasional sports report. His current role of Chief reviewer sees him head up our road test team, which gives readers the full lowdown on our comparison tests.

Skip advert
Advertisement

Recommended

Goodwood Festival of Speed 2024: new cars, dates, tickets and MG centenary theme
Goodwood Festival of Speed 2024 - MG sculpture
News

Goodwood Festival of Speed 2024: new cars, dates, tickets and MG centenary theme

The Goodwood Festival of Speed’s central theme of ‘Horseless to Hybrid’ will celebrate over 130 years of engine tech in 2024, while also looking to th…
11 Jul 2024
New electric cars coming soon: the fresh EVs of 2024 and beyond
Future electric cars - header image
Best cars & vans

New electric cars coming soon: the fresh EVs of 2024 and beyond

The EV explosion has brought a huge range of choice to the market already but it’s only going to get bigger in the coming months
4 Jul 2024
Ford Escort and RS200 return to production at Boreham Motorworks
DRVN Ford Escort and Ford RS200
News

Ford Escort and RS200 return to production at Boreham Motorworks

Classic Fords to be remastered with the brand’s blessing as brand-new cars, starting with the RS200 and Mk1 Escort
24 Jun 2024
Ford threatens to restrict petrol car sales to meet the UK’s EV targets
Ford Mustang Mach E GT
News

Ford threatens to restrict petrol car sales to meet the UK’s EV targets

Ford boss says ICE prices could rise as it seeks to dodge looming ZEV mandate penalty fines
9 May 2024

Most Popular

New Ford Capri preview: famous name returns on 390-mile electric coupe-SUV
Ford Capri - front action
News

New Ford Capri preview: famous name returns on 390-mile electric coupe-SUV

Ford has reimagined one of its most iconic nameplates as a rival for the Volkswagen ID.5 and Skoda Enyaq Coupe
13 Jul 2024
Covers are off new MG HS family SUV at Goodwood Festival of Speed
MG HS on display at Goodwood Festival of Speed 2024 - front static
News

Covers are off new MG HS family SUV at Goodwood Festival of Speed

The previous MG HS was a big-seller for MG in the UK and there are high hopes for this one…
12 Jul 2024
Car Deal of the Day: updated Nissan Qashqai with sharp looks and hybrid power for only £220 per month
Nissan Qashqai - front cornering
News

Car Deal of the Day: updated Nissan Qashqai with sharp looks and hybrid power for only £220 per month

Nissan’s recently refreshed family SUV with hybrid power for close to £200 per month is our Car Deal of the Day for 10 July
10 Jul 2024