SUV range set for big shake-up as Mercedes plays name game

New strategy sees future SUVs wear GL badge, sports cars also set for naming revolution

Mercedes Coupe SUV

Mercedes is planning to shake up the naming structure of its SUV range, Auto Express has learned.

The idea behind the move is to streamline and simplify model line-ups so that they reflect the family of Mercedes road cars to which they belong.

The new badging was first used on the GLA compact SUV, and all future Mercedes SUVs will now follow suit, becoming GL models, with the final letter signifying which class they are connected with. The GLA, for example, is related to the A-Class.

Next in the pipeline for the brand is the GLK, which has never previously been sold here due to mechanical issues. However, the all-new model will arrive on these shores next year and is likely to be called the GLC, reflecting its relationship with the C-Class.

Also in the product plan are new versions of the flagship GL and the ML. These are expected to be badged GLS and GLE respectively, with the names representing their ties to the S-Class and E-Class families.

We also know that the Concept Coupé SUV – which Mercedes revealed at the Beijing Motor Show back in April to preview a new rival to the BMW X6 – is set to be called the GLE Coupé when it makes production.

While the new naming structure will initially be seen on Mercedes’ SUV models, it’s expected that the company will also tidy up its sports car ranges. The smallest roadster currently available is the SLK, but when the drop-top is refreshed it could be rebadged SLC.

Recommended

New 2021 Mercedes EQS: Hyperscreen infotainment system unveiled
Mercedes EQS Hyperscreen
Mercedes EQS

New 2021 Mercedes EQS: Hyperscreen infotainment system unveiled

The Mercedes EQS electric saloon will feature a new Hyperscreen infotainment system, which is a more powerful version of the brand’s existing MBUX set…
7 Jan 2021
New 2022 Mercedes T-Class van-based MPV spotted testing
Vans

New 2022 Mercedes T-Class van-based MPV spotted testing

The new Mercedes T-Class MPV is set to arrive in the UK in the first half of 2022, sitting below the V-Class in the German brand's line-up
4 Dec 2020
Facelifted Mercedes-AMG GT 4-Door Coupe spied
Mercedes-AMG GT four-door - Geneva front
Mercedes

Facelifted Mercedes-AMG GT 4-Door Coupe spied

Revised Mercedes-AMG GT 4-Door coming in 2021 with plug-in hybrid power on the cards
10 Nov 2020
Mercedes to increase Aston Martin share holding to 20% as part of new deal
Aston Martin

Mercedes to increase Aston Martin share holding to 20% as part of new deal

Aston Martin to take further technologies from Mercedes in return for further shares in the financially battered British company
27 Oct 2020

Most Popular

'MG's sales must rank as the success story of the year, possibly the decade'
MG 2020
Opinion

'MG's sales must rank as the success story of the year, possibly the decade'

Mike Rutherford says plenty of big car brands could learn from MG's focus on cheap cars
17 Jan 2021
Hyundai i30 vs Volkswagen Golf
Hyundai i30 vs Volkswagen Golf - main
Car group tests

Hyundai i30 vs Volkswagen Golf

Can the updated Hyundai i30 provide tough competition for the latest Volkswagen Golf?
16 Jan 2021
Best electric cars to buy 2021
Electric cars

Best electric cars to buy 2021

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
4 Jan 2021