Audi A8 review - Interior, design and technology
Understated styling hides a first-rate, minimalist cabin, with a generous level of standard equipment
True to form, there's an evolutionary approach to the styling of the Audi A8, erring on the side of handsome and understated, rather than oozing presence and drama. On the plus side, at least the OLED light band spanning the rear end will help to distinguish the flagship from the rest of the range, until the tech filters down to other models.
To some, the A8’s ability to blend in with its surroundings will be a positive, while others might prefer the more ‘showy’ nature of the Mercedes S-Class and Range Rover. Still, the OLED tech, with its fancy light animations, will deliver some kerb appeal.
But as ever, the interior remains one of the A8’s chief party tricks, with technology battling luxury for ultimate supremacy. The A8’s cabin is more minimalist than before, which only serves to heighten the sense of calm and relaxation.
The electrically-adjustable Valcona leather seats, which can be finished in a choice of six colours, are supremely comfortable over long distances, especially for those travelling in the rear.
Lace Audi’s palms with gold and they’ll offer a number of options for the rear passenger space, including a ‘relaxation seat’ on the long-wheelbase version. The rear left seat features four adjustment options and an ability to warm and massage the soles of your feet.
The level of equipment remains generous, even before you start ticking a few boxes on the options sheet. A multi-function leather steering wheel, heated front seats, LED interior lighting pack and chilled glovebox are features of the standard model, while the long-wheelbase version adds heated rear seats, four-zone climate control, electric rear sunblinds and comfort rear headrests.
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Options include a panoramic glass roof, acoustic double glazing, air quality pack, double foldaway table, a cool box for the load-through facility, an extended leather pack and matrix LED reading lights.
Sat-nav, stereo and infotainment
The A8’s dashboard is dominated by a pair of touchscreens on the centre console, comprising a 10.1-inch upper screen and 8.6-inch lower screen, which power up as soon as the car is opened. Audi’s excellent Virtual Cockpit is now standard equipment on the A8.
The old circular MMI controller has gone, replaced by an ability to write commands on the lower screen. You can also operate many of the car’s functions via voice control, while familiar tablet-style pinch and swipe functions control the navigation and media. It’s one the best systems on the market, with large virtual buttons making it easy to find the major controls.
Standard equipment includes wireless smartphone charging, a DVD player, DAB radio and a 10-speaker Audi sound system. The long-wheelbase version features a music interface in the rear, with two USB ports.
In our experience, the Bang & Olufsen advanced sound system is a must-have upgrade and features 23 speakers, a 23-channel amplifier and a total output of 1,920 watts. Choosing this upgrade also unlocks the rear seat entertainment pack, which offers two removable Android tablets.
In this review
- 1Audi A8 reviewThe Audi A8 features impressive tech and a luxurious interior, but can’t match the Mercedes S-Class for comfort
- 2Engines, performance and driveAudi has introduced a plug-in hybrid model to the A8 range, but ride quality niggles remain
- 3MPG, CO2 and Running CostsHybrid systems deliver respectable economy, but depreciation remains a big problem for the A8
- 4Interior, design and technology - currently readingUnderstated styling hides a first-rate, minimalist cabin, with a generous level of standard equipment
- 5Practicality, comfort and boot spaceHigh levels of comfort and space, especially in the rear, but the S-Class still edges it for ultimate luxury
- 6Reliability and SafetyThe A8 has reassuring levels of safety kit, but Audi’s dealers don’t enjoy the best reputation