Skip advert
Advertisement

‘It’s Ford’s turn to grab the headlines once again’

With the cars such as the Mustang Mach-E and Bronco, editor-in-chief Steve Fowler thinks Ford is on a roll

As with so many things in life, the car business is cyclical. Some car makers shine, then the limelight (and sales success) shifts onto someone else.

Ford is a case in point. Through the nineties and the start of the 2000s, every model in its line-up was a winner. Well, almost (Scorpio...). Then the company lost its way with product that, frankly, wasn’t very Ford.

You might well blame the leadership of the time; the global One Ford plan never really brought us cars that shone in any market, let alone across the world.

Advertisement - Article continues below

Now, though, Ford is on a roll and – from my point of view – is one of the brands we should be getting most excited about in the coming years.

Cars like the Mustang Mach-E show careful thought about what the market wants, and it’s the same with the fabulous new Bronco. It’s not coming to the UK, but it’s another clear sign that Ford has its mojo back.

Ford mainstays are also doing well, with the Focus recently beating the all-new Golf and SEAT Leon in an Auto Express group test. And the Fiesta? Well, if you want to have fun in a supermini, you know where to go. After a van? The Transit family is better than ever.

The new Puma and Kuga SUVs, with their mild and plug-in hybrid tech, have impressed us, and are going down well in the showrooms, too. Talking of which, Ford’s position as market leader in the UK has always been down to the brilliantly run national sales company, which – again – knows what consumers want: great deals!

Perhaps most exciting of all is what Ford will do with Volkswagen’s all-electric MEB platform, which it has signed a deal to use for a new small EV. While Ford is on the way up, Volkswagen seems to be heading in the other direction. But remember, everything is cyclical; getting to the top is easier than staying there.

Do you agree with Steve? Let us know your thoughts in the comments section...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
13 Jun 2025
Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
29 May 2025
The best ever popemobiles
Best ever popemobiles

The best ever popemobiles

For nearly 100 years Popes have had bespoke transport – here we chart the astonishing history of the popemobile
Best cars & vans
8 May 2025
Fast Fords won’t die: ST and RS performance brands will have a role in the EV future
Ford Focus ST - front cornering

Fast Fords won’t die: ST and RS performance brands will have a role in the EV future

Hot Ford models have been falling by the wayside but we may see some iconic badges return soon
News
11 Apr 2025

Most Popular

New Volvo EM90 2025 review: the ultimate SUV killer
Volvo EM90 - front

New Volvo EM90 2025 review: the ultimate SUV killer

Volvo has made an ultra-luxurious van. Intrigued? You should be, but sadly it’s for China only
Road tests
16 Jun 2025
New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power
Peugeot E-208 GTi - reveal front

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power

Hot Peugeot E-208 gets racier styling, 276bhp and does 0-62mph in just 5.7 seconds
News
13 Jun 2025
Car Deal of the Day: Kia Sportage at £255 per month can’t be anything but popular
Kia Sportage - side panning

Car Deal of the Day: Kia Sportage at £255 per month can’t be anything but popular

The Kia Sportage has earned its popularity over the years and deals like our Car Deal of the Day for June 14 won’t do it any harm at all.
News
14 Jun 2025