‘It’s Ford’s turn to grab the headlines once again’

With the cars such as the Mustang Mach-E and Bronco, editor-in-chief Steve Fowler thinks Ford is on a roll

As with so many things in life, the car business is cyclical. Some car makers shine, then the limelight (and sales success) shifts onto someone else.

Ford is a case in point. Through the nineties and the start of the 2000s, every model in its line-up was a winner. Well, almost (Scorpio...). Then the company lost its way with product that, frankly, wasn’t very Ford.

You might well blame the leadership of the time; the global One Ford plan never really brought us cars that shone in any market, let alone across the world.

Now, though, Ford is on a roll and – from my point of view – is one of the brands we should be getting most excited about in the coming years.

Cars like the Mustang Mach-E show careful thought about what the market wants, and it’s the same with the fabulous new Bronco. It’s not coming to the UK, but it’s another clear sign that Ford has its mojo back.

Ford mainstays are also doing well, with the Focus recently beating the all-new Golf and SEAT Leon in an Auto Express group test. And the Fiesta? Well, if you want to have fun in a supermini, you know where to go. After a van? The Transit family is better than ever.

The new Puma and Kuga SUVs, with their mild and plug-in hybrid tech, have impressed us, and are going down well in the showrooms, too. Talking of which, Ford’s position as market leader in the UK has always been down to the brilliantly run national sales company, which – again – knows what consumers want: great deals!

Perhaps most exciting of all is what Ford will do with Volkswagen’s all-electric MEB platform, which it has signed a deal to use for a new small EV. While Ford is on the way up, Volkswagen seems to be heading in the other direction. But remember, everything is cyclical; getting to the top is easier than staying there.

Do you agree with Steve? Let us know your thoughts in the comments section...

Recommended

Ford CEO Jim Farley on remaking the Blue Oval, EVs, autonomous cars and racing GT40s
Jim Farley Q&A - header
Ford

Ford CEO Jim Farley on remaking the Blue Oval, EVs, autonomous cars and racing GT40s

Exclusive - Ford CEO Jim Farley talks about his racing, Ford’s future and why Henry Ford wouldn’t want to be working with Volkswagen
29 Sep 2021
Ford Bronco being considered for Europe, says Ford boss
ford bronco
Ford

Ford Bronco being considered for Europe, says Ford boss

Ford CEO Jim Farley has hinted that the new Bronco SUV could be on its way to Europe
20 Sep 2021
High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp
Hennessey Bronco
Ford

High-performance Hennessey VelociRaptor Ford Bronco revealed with 405bhp

New Hennessey VelociRaptor 400 Bronco unveiled with more power and off-road upgrades
19 Jul 2021
New Ford Mustang Mach-E GT: prices and release date announced
Ford Mustang Mach-E
Ford

New Ford Mustang Mach-E GT: prices and release date announced

The fastest iteration of the Ford Mustang Mach-E offers 480bhp and costs from £67,225
9 Jul 2021

Most Popular

Nissan launches combined PCP finance deal for electric car and charger
Nissan Leaf
Nissan

Nissan launches combined PCP finance deal for electric car and charger

The unusual new offer is available on the Nissan Leaf and e-NV200 van – and it includes the cost of installing the wallbox charger at your home
13 Oct 2021
New Ford Focus unveiled with 2021 facelift and tech updates
Ford Focus ST Line - front
Ford Focus Hatchback

New Ford Focus unveiled with 2021 facelift and tech updates

Ford has given the Focus hatchback a refresh for 2021, with a new design and an improved infotainment suite
14 Oct 2021
All-new 2022 Ford Tourneo Connect unveiled
Ford Tourneo Connect MPV
Ford Tourneo Connect MPV

All-new 2022 Ford Tourneo Connect unveiled

Ford’s new Tourneo Connect is the first product of the company’s tie-in with Volkswagen, so it shares most of its parts with the latest Caddy
12 Oct 2021