Advertisement

SUVs to form a key part of Skoda's future strategy

Skoda CEO Bernhard Maier tells us that SUVs will play an important role in the brand's future

Skoda badge

New Skoda CEO Bernhard Maier has spelled out how SUVs will form a key part of the company’s strategy over the next decade.

Speaking to Auto Express at the Geneva Motor Show, Maier, who took over as boss in November, identified SUVs as having an integral role in his vision for the brand as it spreads its reach across the world – confirming Auto Express’s story of last year.

Advertisement - Article continues below

Best SUVs and 4x4s to buy right now

He explained: “To sustain our business with a good profitability, we have defined two strategic guidelines: We are focusing our product strategy on new segments we are not in yet and with that set of products we are checking what markets we could attack.

“We are now clearly focusing on the SUV strategy as the SUV segments are the fastest growing in the entire automotive business.

“Also, we are currently in 102 markets and we are looking at what can be interesting for us. The next market we will enter is South Korea by the end of the year. To be better balanced in the world economy we want to be in 125 markets by the end of [the VW Group’s] Strategy 2025.”

Skoda Vision S concept at Geneva 2016 - side

The Vision S model was unveiled to widespread acclaim at Geneva, and previews a seven-seater production vehicle called the Kodiaq which will rival the Hyundai Santa Fe.

Advertisement - Article continues below
Advertisement
Advertisement - Article continues below

But three more SUVs are planned over the next few years – a coupe-SUV based on the Kodiaq, a replacement for the Yeti and a model to sit under the Yeti which will be pitched more as a crossover than a chunky junior SUV.

Initially at least, though, two of those models will be sold in China only.

Explained Maier:  “We decided in December last year to bring a derivative of the A-Plus SUV [Skoda’s internal codename for the Kodiaq] to China. And in addition to that we decided to bring something really special for the Chinese market as we aim to double our business in the next couple of years.

“It will be a very convincing crossover vehicle. It will be built in China for the Chinese market.” European sales of both are still to be confirmed.

Skoda Superb - front

Other priorities for Maier are to continue to focus on producing more stylish cars like the new Superb.

He continued: “We don’t want to lose our roots and values. Skoda stands for functionality, for value for money, for Simply Clever details, for roominess and we want to keep this in the future.

“What we want to add is more emotional exterior and interior design.

“In this industry, design is purchase reason number one. We are confident that when we add this the brand can develop further in the future.”

Maier also stressed that the fallout from the emissions scandal, with the VW Group facing major compensation bills, would not significantly affect Skoda.

“We always focus on our costs but we are not changing our future investments,” he said. However, he did confirm that the Roomster has been axed from the company’s range."

What do you think of Skoda's SUV future? Let us know in the comments section below...

Advertisement
Advertisement

Recommended

SEAT and Skoda dealers give virtual tours of cars from their driveways
News

SEAT and Skoda dealers give virtual tours of cars from their driveways

Customers can watch livestreams where product experts from SEAT and Skoda dealers answer their questions
14 Apr 2020
VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds
VW Emissions scandal update 2
Volkswagen

VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds

The UK’s High Court has ruled that VW installed devices to cheat emissions tests in thousands of its cars
6 Apr 2020
Skoda SE Drive models join Fabia, Karoq and Kodiaq ranges
Skoda

Skoda SE Drive models join Fabia, Karoq and Kodiaq ranges

Skoda has announced SE Drive models for its Fabia, Karoq and Kodiaq ranges, adding extra style and tech kit
27 Feb 2020
Skoda boss calls on Governments to invest in EVs
Skoda

Skoda boss calls on Governments to invest in EVs

More subsidies are required from Governments to make small EVS affordable, says CEO
5 Feb 2020

Most Popular

New 2020 Ford Puma ST teased for the first time
Ford Puma

New 2020 Ford Puma ST teased for the first time

The sporty new Ford Puma ST will make its debut later this year, with the same 197bhp 1.5-litre three-cylinder engine as the Fiesta ST
3 Jul 2020
New Skoda Octavia vRS line-up completed as petrol and diesel models arrive
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS line-up completed as petrol and diesel models arrive

Skoda has unwrapped the complete Octavia line-up, which now offers a choice of petrol, diesel or plug-in hybrid powertrains
3 Jul 2020
New Vauxhall Corsa-e 2020 review
Vauxhall Corsa-e hatchback

New Vauxhall Corsa-e 2020 review

The all-electric Vauxhall Corsa-e boasts up to 134bhp and a 209-mile range, but rivals offer better value for money
3 Jul 2020