Advertisement

Volkswagen could build a big pick-up truck for the US

With the Amarok apparently unsuitable for the US market, Volkswagen is looking at ways of offering an even bigger truck in the US

Volkswagen Amarok pick-up 2016 -  water

Volkswagen is actively considering how it could build a large pick-up truck to take on home-grown stars like the Ford F-150 and the Dodge Ram in the American market, the firm’s US boss has revealed.

The German manufacturer has had to rethink its plans for sales growth in the US region, in the wake of its dieselgate scandal. But it launched the large Atlas SUV - a car designed specifically for American tastes - at the recent Los Angeles Auto Show, and VW USA boss Hinrich Woebcken admitted that even larger vehicles could be on the agenda.

Advertisement - Article continues below

Best pick-up trucks to buy now

“We hope that the likes of the Atlas will help us to get up to 70 percent model coverage for the United States,” Woebecken said, “and if you look at the 30 percent remaining beyond that, these are big pick-up trucks, with ladder-frame structures. VW doesn’t have this architecture in its toolbox. This is also a very patriotic sector - the Ford F-150s, the Dodge Rams.

“Sure, as a growing company, we visit and re-visit those thoughts on a frequent basis. But we don’t have concrete plans to enter this area of the market just now. Don’t forget we are still a small car company in the US and we are currently shifting up to what the Americans call B-segment SUVs, with the Atlas. Let’s digest that first before we try to stretch even further.”

When asked if the Amarok could make it to the US, Woebecken said, “I could imagine a pick-up fitting nicely, if you do it well and to the brand - but Amarok isn’t ready for the US, in terms of cost, so it doesn’t fit. It has too many passenger car features, so it’s not the right product. In any case, the segment for pick-ups the size of Amarok isn’t so big; it’s the larger ones where the real numbers are.

Best SUVs to buy now

“In the very near future it’s not the highest priority but I can say we are going to visit and re-visit this sector,” he concluded. US sales of the largest pick-ups account for more than 1.5 million units annually - so the market is likely to be on VW’s medium-term radar as it aims to recover ground lost during dieselgate.

Do you think Volkswagen should enter the heavy pick-up truck market in the US? Let us know in the comments...

Advertisement
Advertisement

Recommended

VW to pay customer £25,000 following new Dieselgate ruling
Volkswagen

VW to pay customer £25,000 following new Dieselgate ruling

Volkswagen has lost a landmark court case in Germany and must now pay significant compensation
26 May 2020
Volkswagen Golf, Polo, Passat set to die in all-electric markets
Volkswagen

Volkswagen Golf, Polo, Passat set to die in all-electric markets

Famous VW nameplates make way for ID models only in markets that only sell electric cars
14 May 2020
VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds
VW Emissions scandal update 2
Volkswagen

VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds

The UK’s High Court has ruled that VW installed devices to cheat emissions tests in thousands of its cars
6 Apr 2020
Mountune52 releases Volkswagen Golf GTI boost
Volkswagen

Mountune52 releases Volkswagen Golf GTI boost

VAG division of Mountune announces Stage 2+ performance boost for Mk7 and Mk7.5 Volkswagen Golf GTI
31 Mar 2020

Most Popular

Skoda Octavia Estate vs Toyota Corolla Touring Sports
Estates

Skoda Octavia Estate vs Toyota Corolla Touring Sports

Skoda’s new Octavia Estate has moved upmarket. We find out if it’s a better wagon than the Toyota Corolla Touring Sports
4 Jul 2020
New Skoda Octavia vRS line-up completed as petrol and diesel models arrive
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS line-up completed as petrol and diesel models arrive

Skoda has unwrapped the complete Octavia line-up, which now offers a choice of petrol, diesel or plug-in hybrid powertrains
3 Jul 2020
New Ineos Grenadier 4x4: prices, specs and video of the Land Rover Defender rival
Ineos Grenadier

New Ineos Grenadier 4x4: prices, specs and video of the Land Rover Defender rival

The Ineos Grenadier will be built in Wales and will use BMW engines, but fuel-cell electrification is also likely in the future
2 Jul 2020