SEAT launches 'My First SEAT' to get young drivers on the road

New My First SEAT scheme combines PCP finance and insurance aimed at 17-year olds

New SEAT Ibiza - front

SEAT used the launch of the new Ibiza at the Geneva Motor Show to launch its “My First SEAT” programme, which is set to make buying a brand new car more affordable for first time drivers.

Speaking exclusively to Auto Express, SEAT UK MD Richard Harrison said: “We’re working hard to see if we can provide a product that combines competitive finance with affordable insurance for SEAT buyers as young as 17.

Geneva Motor Show 2017: news

“There are quite a few hoops to jump through still, not least the expense of insurance for new drivers and how that reduces over time, but we hope this will be an affordable way of getting people into their first SEAT.”

SEAT already attracts a younger than average buyer, with the average age of an Ibiza buyer ten years younger than the industry average. The new SEAT, the first in the VW Group to use its new A0 MQB small car platform, is set to continue that trend with sharp styling and plenty of tech on board.

SEAT also used the Geneva show to reveal the starting price of the new Ibiza. A 64bhp 1.0-litre Reference model will cost €13,000 (£11,250). However, the UK range is set to start with a 94bhp 1.0-litre TSI engine in S trim at around £13,000 – not far from the recently announced starting price for the new Ford Fiesta at £12,715. The new Ibiza should hit UK showrooms in June.

Do you think the My First SEAT scheme is a good idea? Let us know in the comments...

First Cars on Auto Express... 

First cars graphic FINAL

Everything you need to know about learning to drive, getting your driving licence and choosing your first car...

Learning to drive

Passing your driving test

Getting your first car

For all the latest car news, features, tips and advice, follow Auto Express on Twitter and like us on Facebook...

Recommended

2022 Geneva Motor Show cancelled due to ongoing Covid-19 pandemic
Geneva
Geneva Motor Show

2022 Geneva Motor Show cancelled due to ongoing Covid-19 pandemic

Geneva show cancelled for three years running but hope for 2023 return remains
7 Oct 2021
Geneva Motor Show to launch Qatar exhibition in 2022
Geneva Motor Show
News

Geneva Motor Show to launch Qatar exhibition in 2022

Geneva Motor Show heads to the middle east with a spin-off event planned in Doha every two years from 2022 or 2023
25 Aug 2021

Most Popular

Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
New all-electric Volkswagen Aero B saloon to rival Tesla Model 3
Volkswagen Aero B exclusive image - front
Volkswagen

New all-electric Volkswagen Aero B saloon to rival Tesla Model 3

The new four-door VW Aero B EV could come with up to 435 miles of range and our exclusive images preview how it could look
20 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022