Skip advert
Advertisement

Is Jaguar Land Rover really looking to buy a new luxury brand?

Rumours circulating online about JLR in talks to acquire new car brands are wide of the mark but nothing is being ruled out

Jaguar Land Rover is looking at the acquisition of a new luxury or technology brand, according to a Bloomberg report posted online. A JLR spokesperson denied the rumours, but didn’t rule out opportunities in the future. 

The Bloomberg article suggests Jaguar Land Rover is already in talks with several manufacturers. The one parameter is, allegedly, that the chosen brand must fit JLR’s current portfolio of luxury vehicles, which alone make up a huge 78 per cent of parent company Tata Motors’ revenue.

Advertisement - Article continues below

However, a source close to the brand has quashed the suggestions, hinting that while it will always look at ways of strengthening its position in the market, no such talks were currently taking place. 

Bloomberg says JLR wants to bulk up its range of vehicles, as senior officials believe that is the only way to stay competitive alongside luxury giants like Mercedes and BMW. It also says Tata is willing to support bids if necessary, having bought JLR in 2008 for $2.4 billion (£1.8bn). However, with Range Rover already pitching models towards the top of the market (£150,000-plus), space for a super-luxury vehicle above that is compromised.

Earlier this year, Jaguar Land Rover invested a sum of more than £18 million in ride-hailing service Lyft. Online sources claim JLR is working alongside San Francisco-based Lyft to develop autonomous vehicles. The tech could potentially filter down to Jaguar and Land Rover models in the future.

The launch of the I-Pace concept at last year’s Los Angeles Motor Show hinted the direction in which JLR wishes to go in, though, with electric cars being at the forefront of its development programme. Production versions of the I-Pace will go on sale in 2018 alongside a new I-Pace eTrophy racing series designed to support and run alongside Formula E.

Do you think Jaguar Land Rover should invest in a new luxury brand? Let us know below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Jaguar GT spotted testing again looking long, low and suitably mean
Jaguar Type 00 - front 3/4

New Jaguar GT spotted testing again looking long, low and suitably mean

A close-to-production concept of the eagerly awaited EV is set be revealed later this year, before the road-going model lands in 2026
News
27 Jun 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
23 Jun 2025
Jaguar Land Rover stops car exports to the US in wake of Trump Tariffs
Range Rover Evoque

Jaguar Land Rover stops car exports to the US in wake of Trump Tariffs

JLR announced a four-week pause on shipments of all its cars to the US as it comes to terms with 25% tariffs.
News
5 Apr 2025
New Jaguar Type 00 stirs up more hype by shutting down the streets of Paris
Jaguar Type 00 blue - front 3/4

New Jaguar Type 00 stirs up more hype by shutting down the streets of Paris

The Type 00 concept was unveiled in December 2024, previewing a bold new direction for Jaguar
News
11 Mar 2025

Most Popular

New MG IM5 has the Tesla Model 3 beaten on price and range
MG IM5 - Goodwood front

New MG IM5 has the Tesla Model 3 beaten on price and range

The all-electric IM5 brings new technology and design to the MG line-up
News
10 Jul 2025
New MG Cyberster Black is a dark sign of things to come for the brand
Cyberster Black - front 3/4

New MG Cyberster Black is a dark sign of things to come for the brand

MG boss thinks special editions like this might be the ticket to keeping up demand for the electric sports car
News
10 Jul 2025
New Mazda CX-5 revealed with fresh looks, more space and far fewer buttons
Mazda CX-5 - front

New Mazda CX-5 revealed with fresh looks, more space and far fewer buttons

The Mazda CX-5 has been revolutionised to take on the Nissan Qashqai, Kia Sportage and Hyundai Tucson
News
10 Jul 2025