Is Jaguar Land Rover really looking to buy a new luxury brand?

Rumours circulating online about JLR in talks to acquire new car brands are wide of the mark but nothing is being ruled out

Jaguar Land Rover is looking at the acquisition of a new luxury or technology brand, according to a Bloomberg report posted online. A JLR spokesperson denied the rumours, but didn’t rule out opportunities in the future. 

The Bloomberg article suggests Jaguar Land Rover is already in talks with several manufacturers. The one parameter is, allegedly, that the chosen brand must fit JLR’s current portfolio of luxury vehicles, which alone make up a huge 78 per cent of parent company Tata Motors’ revenue.

However, a source close to the brand has quashed the suggestions, hinting that while it will always look at ways of strengthening its position in the market, no such talks were currently taking place. 

Bloomberg says JLR wants to bulk up its range of vehicles, as senior officials believe that is the only way to stay competitive alongside luxury giants like Mercedes and BMW. It also says Tata is willing to support bids if necessary, having bought JLR in 2008 for $2.4 billion (£1.8bn). However, with Range Rover already pitching models towards the top of the market (£150,000-plus), space for a super-luxury vehicle above that is compromised.

Earlier this year, Jaguar Land Rover invested a sum of more than £18 million in ride-hailing service Lyft. Online sources claim JLR is working alongside San Francisco-based Lyft to develop autonomous vehicles. The tech could potentially filter down to Jaguar and Land Rover models in the future.

The launch of the I-Pace concept at last year’s Los Angeles Motor Show hinted the direction in which JLR wishes to go in, though, with electric cars being at the forefront of its development programme. Production versions of the I-Pace will go on sale in 2018 alongside a new I-Pace eTrophy racing series designed to support and run alongside Formula E.

Do you think Jaguar Land Rover should invest in a new luxury brand? Let us know below...

Recommended

‘New Jaguar will be “a copy of nothing” – in every way’
Opinion - Jaguar
Jaguar

‘New Jaguar will be “a copy of nothing” – in every way’

Editor-in-chief Steve Fowler thinks Jaguar's rebirth is a risk worth taking
15 Jun 2022
Exclusive: Jaguar's bold roadmap to a luxury car range by 2025
Jaguar F-Type V6S badge
Jaguar

Exclusive: Jaguar's bold roadmap to a luxury car range by 2025

In an exclusive interview, Jaguar Land Rover's Executive Director of Vehicle Programmes, Nick Collins, reveals plans to transform the Jaguar brand by …
14 Jun 2022
Best British modern classic cars 2022
Best British modern classics - header image
Modern classics

Best British modern classic cars 2022

Britain has its fair share of automotive icons, with many now finding themselves at a tempting price
24 May 2022
New Jaguar XE and XF 300 Sport models introduced
Jaguar XE 300 Sport
Jaguar

New Jaguar XE and XF 300 Sport models introduced

Luxuriously appointed Jaguar XE and XF saloons come with four-cylinder mild-hybrid petrol power
26 Apr 2022

Most Popular

New electric MG Cyberster roadster to take brand back to its roots
MG roadster exclusive image - front
News

New electric MG Cyberster roadster to take brand back to its roots

The all-electric two-seat MG sports car is poised to follow the likes of the MG TF and MGB, and our exclusive images preview how it could look
23 Jun 2022
‘New Jaguar will be “a copy of nothing” – in every way’
Opinion - Jaguar
Jaguar

‘New Jaguar will be “a copy of nothing” – in every way’

Editor-in-chief Steve Fowler thinks Jaguar's rebirth is a risk worth taking
15 Jun 2022
New Alfa Romeo Tonale Quadrifoglio production to be decided by customer demand
Alfa Romeo Tonale Quadrifoglio
News

New Alfa Romeo Tonale Quadrifoglio production to be decided by customer demand

Customer interest will be a key factor in whether a proposed hot Alfa Romeo Tonale Quadrifoglio will reach showrooms
24 Jun 2022