Is Jaguar Land Rover really looking to buy a new luxury brand?

Rumours circulating online about JLR in talks to acquire new car brands are wide of the mark but nothing is being ruled out

Jaguar Land Rover is looking at the acquisition of a new luxury or technology brand, according to a Bloomberg report posted online. A JLR spokesperson denied the rumours, but didn’t rule out opportunities in the future. 

The Bloomberg article suggests Jaguar Land Rover is already in talks with several manufacturers. The one parameter is, allegedly, that the chosen brand must fit JLR’s current portfolio of luxury vehicles, which alone make up a huge 78 per cent of parent company Tata Motors’ revenue.

However, a source close to the brand has quashed the suggestions, hinting that while it will always look at ways of strengthening its position in the market, no such talks were currently taking place. 

Bloomberg says JLR wants to bulk up its range of vehicles, as senior officials believe that is the only way to stay competitive alongside luxury giants like Mercedes and BMW. It also says Tata is willing to support bids if necessary, having bought JLR in 2008 for $2.4 billion (£1.8bn). However, with Range Rover already pitching models towards the top of the market (£150,000-plus), space for a super-luxury vehicle above that is compromised.

Earlier this year, Jaguar Land Rover invested a sum of more than £18 million in ride-hailing service Lyft. Online sources claim JLR is working alongside San Francisco-based Lyft to develop autonomous vehicles. The tech could potentially filter down to Jaguar and Land Rover models in the future.

The launch of the I-Pace concept at last year’s Los Angeles Motor Show hinted the direction in which JLR wishes to go in, though, with electric cars being at the forefront of its development programme. Production versions of the I-Pace will go on sale in 2018 alongside a new I-Pace eTrophy racing series designed to support and run alongside Formula E.

Do you think Jaguar Land Rover should invest in a new luxury brand? Let us know below...

Recommended

The future of Jaguar Land Rover: JLR design boss reveals all 
Land Rover

The future of Jaguar Land Rover: JLR design boss reveals all 

Gerry McGovern’s new role is helping to define JLR brands, not just the look, while encouraging designers to think big and dream...
26 Dec 2020
New Jaguar J-Pace electric SUV to tackle Tesla Model X
Jaguar

New Jaguar J-Pace electric SUV to tackle Tesla Model X

Jaguar is planning a new large all-electric SUV, which will sit at the top of its line-up, acting as an eco-friendly alternative to the Porsche Cayenn…
19 Dec 2020
Jaguar Vision Gran Turismo SV concept car uncovered 
Jaguar Vision Gran Turismo SV
News

Jaguar Vision Gran Turismo SV concept car uncovered 

The first Jaguar concept car in seven years arrives, a physical version of the Jaguar’s racer from the Gran Turismo game series
16 Dec 2020
Jaguar Land Rover launches new car body development cycle
Land Rover

Jaguar Land Rover launches new car body development cycle

JLR has entered a two-year material testing programme that will hopefully produce harder-wearing body panels for its future cars
21 Oct 2020

Most Popular

Electric Nissan e-NV200 Winter Camper concept revealed
Nissan e-NV200 Winter Camper concept
News

Electric Nissan e-NV200 Winter Camper concept revealed

All-electric campervan features a built-in kitchen, a folding bed and a power pack that can be recharged using a roof-mounted solar panel
21 Jan 2021
BMW 5 Series vs Audi A6 vs Volvo S90
BMW 5 Series vs Audi A6 vs Volvo S90 - main
Car group tests

BMW 5 Series vs Audi A6 vs Volvo S90

Can plug-in hybrid power create a clear winner out of the BMW 5 Series, Audi A6 or Volvo S90
23 Jan 2021
Updated Abarth 595 range launched with fresh interior
Abarth 595 2021 - main
Abarth 500

Updated Abarth 595 range launched with fresh interior

Subtle styling tweaks and a more emissions-friendly engine range for revised Abarth 595
22 Jan 2021