Nissan plots NISMO expansion with new models and markets

Nissan sets its sights on boosting NISMO's sales figures up from 15,000 per year with new segments for new customers

Nissan GT-R NISMO 2017 - rear light

Nissan has revealed it is planning a fresh performance car product push, and will greatly expand its NISMO range over the coming years with new models for new customers. The company will plot its product offensive through the newly created NISMO Cars Business Department. 

Nissan wants to push NISMO into new markets and turn the brand into a more globally recognised performance division, though it has yet to specify its new markets or indeed a timeframe.

Nissan GT-R NISMO review

Currently, Nissan sells NISMO tweaked cars in its native Japan, plus the Middle East, North America and Europe, which amounts to around 15,000 sales a year in total. It is hoped that the planned product offensive will boost this figure considerably.

Alongside the plan to enter more markets, we can expect more Nissan cars to receive the NISMO treatment too. Nissan says it wants its performance wing to offer a greater range of models, and will bring the NISMO badge to new segments. 

Currently, Nissan’s global portfolio of NISMO tuned road cars consists of the GT-R and 370Z sports cars, Juke and Patrol SUVs, plus the Note mini MPV and the Sentra saloon.

Looking at the brand’s range, it could look to enter the hot hatch market with NISMO fettled versions of the new Micra and Pulsar – Nissan has offered a Micra NISMO before in Japan, and hinted at the Pulsar receiving NISMO treatment at the Paris Motor Show in 2014. Alternatively, a hot version of the firm’s big selling Qashqai SUV could shape up as a rival for the upcoming SEAT Ateca Cupra

Do you want to see Nissan produce more NISMO models? Let us know in the commnents...

Recommended

'Nissan has been quietly building an advantage over electric car rivals'
Opinion Nissan EV
Nissan

'Nissan has been quietly building an advantage over electric car rivals'

Steve Fowler thinks Nissan is in a great position to build on the Leaf's success
8 Apr 2021
Nissan Qashqai, Juke and X-Trail pass 1m UK sales landmark 
nissan qashqai
Nissan

Nissan Qashqai, Juke and X-Trail pass 1m UK sales landmark 

93 per cent of all Nissan crossovers sold in Britain since 2007 have been made in Sunderland thanks to the success of the Qashqai and Juke 
11 Feb 2021
How to use a car tyre puncture repair kit
Tyre repair
Nissan

How to use a car tyre puncture repair kit

Everything you need to know about using a car tyre puncture repair kit - and when you shouldn’t!
3 Feb 2021
Nissan confirms Sunderland will stay open due to Brexit deal
Nissan Ariya concept
Nissan

Nissan confirms Sunderland will stay open due to Brexit deal

The uncertainty surrounding the plant’s future has been resolved – but Nissan will make changes to keep the plant profitable
22 Jan 2021

Most Popular

New 2021 Volkswagen Polo facelift arrives with Golf 8 styling
Volkswagen Polo - front
Volkswagen Polo Hatchback

New 2021 Volkswagen Polo facelift arrives with Golf 8 styling

Revamped Mk6 Volkswagen Polo unveiled with new GTI version coming next year
21 Apr 2021
New all-electric Opel Manta GSe ElektroMOD reimagines the classic coupe
Opel Manta GSe ElektroMOD - front
Vauxhall

New all-electric Opel Manta GSe ElektroMOD reimagines the classic coupe

The Opel Manta GSe ElektroMOD EV reboots the iconic Manta coupe for the electric era
20 Apr 2021
Volkswagen ID.4 named World Car of the Year 2021
Volkswagen ID.4 - front static
Volkswagen ID.4 SUV

Volkswagen ID.4 named World Car of the Year 2021

Volkswagen reigns supreme with all-electric ID.4 SUV taking top World Car of the Year honours
20 Apr 2021