14. Land Rover: Discovery 4

A laundrette attendant is left puzzled by a pair of customers - until he sees their car

The ad

A trendy young couple enter a launderette with an armful of desert travel gear that needs washing. Sand pours out of the clothes as the laundry man picks up the load. The same pair come in again and again – each time with an array of different gear that speaks volumes about the exotic locations they’ve recently visited. In the last clip, the laundry man sees them driving off in a Land Rover Discovery 4.

The expert view

“A classic advertising technique of taking a truth and adding hyperbole – if there is a car that can get you to the environment portrayed in the ad, it’s this one. I love the spider at the end and the laundry man’s crestfallen look every time he sees his clients.”

Most Popular

New MG2 will beat Volkswagen to the baby electric car market
MG badge
News

New MG2 will beat Volkswagen to the baby electric car market

MG has confirmed it is working on an entry-level electric car to rival Citroen e-C3 and new Fiat Panda
29 Feb 2024
Car Deal of the Day: new razor-sharp Toyota C-HR hybrid SUV for £257 a month
Toyota C-HR 2.0 Hybrid GR Sport front corner static shot
News

Car Deal of the Day: new razor-sharp Toyota C-HR hybrid SUV for £257 a month

The recently-launched second generation of Toyota’s funky hybrid SUV is our Deal of the Day for 29th February
29 Feb 2024
New £20m Rolls-Royce Arcadia Droptail is the ultimate in opulence
Rolls Royce Arcadia - front static
News

New £20m Rolls-Royce Arcadia Droptail is the ultimate in opulence

Arcadia is the third model in Rolls-Royce’s exclusive Droptail commission, and it doesn’t come cheap
29 Feb 2024