"Mercedes has risen to the top of the global automotive tree in 2015"

A World Car of the Year hat-trick is a big win for Mercedes, says columnist Mike Rutherford

Merc opinion

Dieter Zetsche suffered an upsetting incident in 1966. Aged just 13, he watched Geoff Hurst score a hat-trick in the football World Cup for England to snatch the Jules Rimet trophy from Germany’s grasp.

Fifty years on, he’s finally got around to exacting revenge, by scoring an equally controversial World Car hat-trick that allowed the Germans to take the World Performance Car, World Luxury Car and the coveted World Car of the Year (WCOTY) trophies from England and, er, all other vehicle-producing countries.

Advertisement - Article continues below

By picking up this trio of gongs for his AMG GT, S-Class Coupé and C-Class, the Mercedes chairman, his company, product range and country have effectively risen to the top of the global automotive tree in 2015. I know – the truth hurts.

Rival premium car makers and wannabe firms are furious. Some CEOs, corporations and countries are already taking decisive action to knock Mercedes off its perch this time next year. Others moan that the victorious AMG GT and S-Class Coupé are circa £100,000 apiece, and therefore irrelevant to real-world motorists.

Japan hints that it’s bouncing back with impressive models such as the all-new and very affordable Mazda MX-5, which is preparing to hit UK showrooms and assume its position as clear favourite to win WCOTY next April. The Koreans are also on a roll, but they’re still a long way from building the most desirable/best-value cars in the class, aren’t they?

Advertisement - Article continues below

Closer to home, can Brit-based manufacturers really beat the Germans at their own premium/luxury game? And during the next decade, might an underdog such as China or India do the unthinkable by hitting the spot with a quirky little car that’s desperately cheap to build, buy and run?

The jury is well and truly out on the identities of WCA and WCOTY champions of the future, but what’s clear is that the VW Group was the undisputed champ between 2005 and 2015, when it secured trophies for its up!, Polo, two generations of the Golf, plus A3 and A6 Audis.

Over the same decade, BMW picked up one WCOTY gong (3 Series), as did Mercedes (C-Class), Lexus (LS 460), Mazda (MX-5) and Nissan (Leaf). Put another way, Germany and, to a lesser extent, Japan have made the best of the best cars on the planet over the past decade or so. Haven’t they?

See the full report on this year's WCOTY here.



Mercedes EQC front

Mercedes sets 2039 target for carbon-neutral line-up

Mercedes predicts more than half of new car sales will be plug-in by 2030, and targets all European factories to be carbon-neutral by 2022
13 May 2019

New 2022 Mercedes EQE: Tesla Model S rival spied for the first time

Our spy photographers have caught the new all-electric Mercedes EQE testing ahead of its 2022 arrival.
10 Mar 2020

Mercedes CLA and GLA plug-in hybrid models revealed

Mercedes has launched new PHEV-powered variants of the CLA Coupé, CLA Shooting Brake and GLA crossover
3 Mar 2020

New 2020 Mercedes EQA teased in official image

Official images of a disguised prototype undergoing winter testing show production reality is close for the Mercedes EQA
25 Feb 2020

Most Popular

Hyundai Kona electric front
Hyundai Kona Electric

Hyundai Kona Electric to get increased range from July

UK-delivered Hyundai Kona Electrics will be outfitted with a handful of mechanical revisions, boosting the SUV’s maximum range to 300 miles
18 Mar 2020
Number plates

Banned UK number plates: the 20-plate car registrations too rude for the road

The DVLA has released its bi-annual list of banned UK number plates deemed too distasteful for the road
1 Apr 2020
Hyundai i20

New 2021 Hyundai i20 N to rival Ford Fiesta ST with 200bhp

New Hyundai i20 N to join i30 N in brand’s hot hatch line-up and our exclusive images preview how it could look
2 Apr 2020