New Dacia Bigster SUV set to launch company’s rebrand

Dacia will update its badge and branding in 2022, as the company marches towards electrification

Dacia has filed a trademark for a new badge design that will feature on the company’s next-generation and electrified models from next year, including the upcoming Bigster SUV.

Dacia’s new branding features a more angular font, while its new logo is more minimalist than the old car’s shield design. Kia recently revealed a similar rebrand, swapping its rounded badge script for sharper lettering.

The refreshed branding forms part of Dacia’s new five-year plan, which will see the company adopt a more efficient approach to the way its cars are designed and built.

The Renault-Nissan Alliance will reorganise the Dacia and Lada brands into one business. The two firms will share the same development cycle, which Renault says will provide more cost-effective vehicles for both companies.

Dacia recently previewed a new large SUV as the first vehicle born from the restructure. The C-segment SUV - previewed by the Bigster concept - will sit above the Duster in the firm’s line-up as the “future figurehead of the Dacia range.”

The SUV will be one of three new Dacias launched by 2025, while the company has also confirmed that it will be compatible with “alternative energy” as well as “hybrid” engines.

The Bigster concept measures 4.6 metres long and it sticks with the Duster’s no-nonsense approach to design, with boxy proportions, rugged body cladding and no more than the essential equipment and trim. Dacia executives have also said that the Bigster is designed to be priced to compete with vehicles from the segment below.

The SUV’s front end features a new interpretation of Dacia’s Y-shaped headlamp signature, which is echoed by the new badge on the grille. For a few extra eco-points, the car’s bodykit has even been made from raw recycled plastics.

The concept is based on the Renault Alliance’s flexible CMF-B platform and marks a turning point in both Dacia and Lada’s strategy, as it will allow the brands to move from four platforms to just one shared across 11 models.

The platform shift will also allow Dacia to take advantage of Renault’s latest range of e-Tech hybrid powertrains, such as the 1.6-litre four-cylinder petrol unit found in the current Clio. In the hatchback, it returns upwards of 60mpg.

However, Dacia says its take-up of new technologies won’t push the brand away from its affordable roots. Denis Le Vot, CEO Dacia and Lada brands, said: “Dacia will stay Dacia, always offering a trustworthy, authentic, best-value-for-money proposition to smart buyers. 

“With the creation of the Dacia-Lada business unit, we’ll leverage to the full the CMF-B modular platform, boost our efficiency and further increase our products’ competitiveness, quality and attractiveness. We’ll have everything we need to bring the brands to higher lands, with the Bigster Concept leading the way.”

Although Dacia and Lada will work together on engineering and manufacturing, it remains unlikely that any Lada-badged products will ever make it to the UK market.

Dacia’s future models will also be subject to the Renault Group’s newly announced safety drive, which will see every car’s top speed restricted to 112mph. All of the Group’s upcoming cars will also feature items such as a driving coach, which will gather data from sensors around the car and encourage the owner to drive more safely.

Check out our review of the Dacia Duster here

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