Skip advert
Advertisement

New Polestar 7 and 2 get top priority in brand’s big push for more sales

Polestar is hoping to attract younger buyers with its Polestar 7 SUV and a new Polestar 2, giving them top priority in terms of development.

Polestar 7 render (watermarked) - front

Polestar’s new model priorities are the all-new 7 compact SUV and the second-generation of the 2 saloon – delaying the launch of the open-top 6 flagship.

“We want to get into the volume segment,” Polestar CEO Michael Lohscheller told Auto Express during a meeting at the Munich Motor Show. “That's why the Polestar 7 is so important. We will produce it in Europe and compact SUVs are the fastest-growing and biggest segment.”

Polestar has announced that the 7 will go into production in a new Slovakian factory, to be shared with Volvo, but not until 2028. The 7 will sit beneath the 4 and 5 SUVs – and give Polestar a car priced beneath the £45,000 2 saloon. 

Advertisement - Article continues below

“I want to make Polestar more accessible,” says Lohscheller. It’s set to be a rival for the £43k BMW iX1 and Range Rover Evoque, which indicates it won’t be too much cheaper than the 2.  

The German CEO outlined some of the 7’s design and customer targets, with the SUV charged with bringing more women to the brand.

“It’s a segment for [slightly] younger customers and female customers. So when we look at the first design sketches, that [target] plays a key role. It clearly needs to be so distinguished that people say that in its segment, the Polestar 7 really stands out.” 

Polestar 7 render (watermarked) - rear

Avarvarii

And Lohscheller is stressing the importance of having the 7 stand apart from the big Polestar 4 coupe-SUV – the one without a rear windscreen – and the flagship 3. “The design is very different, the proportions are different,” he asserted. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Polestar positions itself as a sporty, premium Scandinavian brand, and the 7 will remain true to those attributes. “It will have all the Polestar DNA: our driving characteristics, chassis tuning, all these things in a sustainable way. So that’s what we try to bring together. We have lots of ideas, and we put all this together in a Volvo factory, with their support. It will be very exciting.”

New Polestar 6 Porsche Taycan rival

Polestar will take the wraps of its Porsche Taycan rival in Munich this evening: its aluminium-intensive architecture is due to underpin the 6. But not any time soon.

“We will do the Polestar 6,” Lohscheller told Auto Express. “But the timing is open. I want first to have the volume segment right.”

Polestar 7 Teaser - under cover

“So we also think a lot about the Polestar 2 successor, because that's a very big success. So we put a lot of energy into that topic as well.”

Since its launch in 2020, more than 180,000 Polestar 2s have been sold worldwide. And the UK has become a critical market, the brand’s number one globally. 

The UK’s minimal company car tax for EVs, a strong fleet operation and the UK’s resilient consumer interest in EVs are helping Polestar. “We have momentum, and that's worth a lot, and that’s obviously what we want to continue,” said the boss.

Tell us which new car you’re interested in and get the very best offers from our network of over 5,500 UK dealers to compare. Let’s go…

Skip advert
Advertisement

Phil is Auto Express’ editor-at-large: he keeps close to car companies, finding out about new cars and researching the stories that matter to readers. He’s reported on cars for more than 25 years as editor of Car, Autocar’s news editor and he’s written for Car Design News and T3

Find a car with the experts

Skip advert
Advertisement

Recommended

The end is nigh for the Jeep Wrangler as legendary 4x4 is being axed in Europe
Jeep Wrangler driving

The end is nigh for the Jeep Wrangler as legendary 4x4 is being axed in Europe

Often hailed as the “go-anywhere” off-roader, the only place Wrangler is heading now is the automotive graveyard, as Jeep stops European sales
News
17 Oct 2025
Britain’s catalytic converter theft epidemic is nearly over
Mazda RX-8 catalytic converter

Britain’s catalytic converter theft epidemic is nearly over

Exclusive Auto Express data has revealed that catalytic converter thefts fell by an average of 98 per cent over the past three years – but criminals a…
News
17 Oct 2025
Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular
Opinion - British cars

Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular

Tom Jervis explains everything you need to consider if you want to buy British with your next car
Opinion
16 Oct 2025
Ferrari has shown me that EVs can be more than smartphones on wheels
Opinion - Ferrari EV

Ferrari has shown me that EVs can be more than smartphones on wheels

News reporter, Ellis Hyde thinks Ferrari’s take on the electric car formula will deliver something with a longer shelf life than the average EV
Opinion
15 Oct 2025

Most Popular

High prices from Audi, BMW, Mercedes and others have opened the door to Chinese brands
Opinion - Chinese brands

High prices from Audi, BMW, Mercedes and others have opened the door to Chinese brands

China has become the third best-selling car-producing country in the UK, and Mike Rutherford thinks it’s only a matter of time before it passes Japan …
Opinion
19 Oct 2025
Car Deal of the Day: Skoda Superb Estate iV PHEV can do it all for only £235 a month
Skoda Superb Estate - front full width image

Car Deal of the Day: Skoda Superb Estate iV PHEV can do it all for only £235 a month

Our Deal of the Day for Sunday 19 October is an award-winning family wagon at a price that’s very difficult to ignore
News
19 Oct 2025
Are cars getting too big for the road? Deep dive on ‘carspreading’, SUVs and road safety
Are cars too big header

Are cars getting too big for the road? Deep dive on ‘carspreading’, SUVs and road safety

We explore why cars are getting bigger and heavier, plus the effect this has on motorists and other road users
Features
19 Oct 2025