Land Rover Discovery tailgate-gate: design boss blames dealers

Gerry McGovern says the fuss over the new Land Rover Discovery’s styling is partly due to the kind of number plates being used.

Land Rover Discovery tailgate-gate

The controversy over the latest Land Rover Discovery’s rear-end look is being compounded by dealers fitting the wrong sort of number plates, the firm’s design boss has revealed. 

The latest Discovery’s offset rear plate is one of the car’s most obvious nods to its predecessors - but also the element of the car’s appearance that has most split opinion.

Land Rover’s Design Director and Chief Creative Officer Gerry McGovern has acknowledged the controversy but he told Auto Express that any solution is likely to involve working with dealers on the specification of number plates used, instead of a major rethink on the overall look. “It doesn’t bother me,” McGovern said. “You know what part of the problem is with that offset plate? It depends on what number plate you put on it. And it was designed for a slimmer number plate.

The most expensive UK car number plates

“What we’re seeing is, and we’re going to rectify it, is a lot of our dealers are putting deeper number plates on the cars. And that compounds the problem. You get a load of yellow with the blue stripe at the side and it doesn’t quite fit.”

McGovern added, “Overall, I like the design of the back of the Discovery for its asymmetry, because it’s tipping its hat to the Discoveries of the past. I think what’s happened is that there’s a whole variety of number plates. We’ve got a study going on at the moment and I don’t want to change that asymmetry, but we do need to do something about the number plates.“

Land Rover has sold just over 22,000 examples of the Discovery so far this year, and UK demand is sufficiently strong for a typical wait of between three and four months per order.

What's your view on tailgate-gate and the Discovery's rear end? Join the debate in the comments...

Recommended

Best British modern classic cars you can afford
Best British Modern Classics -
Modern classics

Best British modern classic cars you can afford

Britain has its fair share of automotive icons but the best modern British classic cars needn’t put a king-sized dent in your bank balance
3 Jun 2021
New Land Rover Discovery 2021 review
Land Rover Discovery - front
Land Rover Discovery

New Land Rover Discovery 2021 review

A mild facelift and mild hybrid tech helps to lift the Land Rover Discovery
17 Mar 2021
Land Rover Discovery review
Land Rover Discovery
Land Rover Discovery

Land Rover Discovery review

The fifth-generation Land Rover Discovery isn't cheap, but it's one of the best all-round family cars money can buy
26 Feb 2021
New Land Rover Discovery facelift gets hybrid help and updated tech
Land Rover Discovery

New Land Rover Discovery facelift gets hybrid help and updated tech

The new seven-seat Land Rover Discovery now features the latest Pivi Pro infotainment system and a range of mild-hybrid engines
10 Nov 2020

Most Popular

Land Rover unveils limited-run Defender Trophy Edition
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Land Rover unveils limited-run Defender Trophy Edition

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021