Skip advert
Advertisement

Audi A1 (2010-2018) review - Interior, design and technology

Not only is the A1 gorgeous to look at, it has a high-quality feel, and space is reasonable

Find your Audi A1
Compare deals from trusted partners on this car and previous models.
Or are you looking to sell your car?
Value my car
Fast, no-nonsense car selling
Value my car

Even though this is the smallest car in Audi's range, the A1 upholds Audi’s reputation for producing classy interiors. In fact, it’s the style and the quality of the finish inside that lifts this model above the mechanically similar Volkswagen Polo. There’s no getting away from the fact that the Audi has the classier cabin, that justifies its higher price tag.

Advertisement - Article continues below

Even so, it’s a slightly uncomfortable fact for Audi – and worth thinking about for potential buyers – that the Polo and its Skoda Fabia and SEAT Ibiza sister cars are more closely matched to the A1 in real quality terms than you might think.

Also, approach the options list with caution. Not only are some extras expensive, it’s easy to start specifying some features (like body-coloured air vent surrounds, for example) that can detract from the classy look of the cabin, and make it appear it a little gaudy.

Tech options include Audi Drive Select (which allows you to choose between Dynamic, Comfort and Efficiency driving modes), as well as keyless entry and ignition. There are also sundry driver aids such as parking, rain and light sensors. So although the A1 is a small car, there’s every opportunity to spec it up like a proper Audi.

Sat-nav, stereo and infotainment

By class standards, the Audi A1 has a pretty cutting-edge infotainment system. It can be specified with Audi Connect, which brings a Wi-Fi hotspot and can call up useful information such as the cheapest petrol stations nearby – although the set-up comes at a high price.

Buyers can also upgrade to a thumping Bose surround sound system, which is a considerable step up from the standard audio set-up. One slightly odd thing is that the central display screen in the A1 doesn’t slide electrically away as it does in the larger A3; instead you have to flip it up and down with your fingers. This seems a bit old-tech considering some of the other hi-tech additions the car has.

Skip advert
Advertisement

New & used car deals

MG MG4

MG MG4

RRP £27,005Avg. savings £6,250 off RRP*Used from £8,672
Nissan Qashqai

Nissan Qashqai

RRP £27,435Avg. savings £5,965 off RRP*Used from £11,138
Volkswagen Golf

Volkswagen Golf

RRP £25,250Avg. savings £2,502 off RRP*Used from £8,995
Renault Clio

Renault Clio

RRP £16,275Avg. savings £2,492 off RRP*Used from £6,595
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

We got it wrong: VW ID.3 and ID.4 will be replaced by “true Volkswagens”
Volkswagen ID.3 - front and rear

We got it wrong: VW ID.3 and ID.4 will be replaced by “true Volkswagens”

The inside story on how the people’s car maker lost touch with the people, before rediscovering its mojo under boss Thomas Schäfer
News
10 Apr 2026
Car Deal of the Day: Tesla Model 3 for £197 a month is the ultimate high fuel price hack
Tesla Model 3 - front cornering

Car Deal of the Day: Tesla Model 3 for £197 a month is the ultimate high fuel price hack

Elon’s Musk’s big-seller is a premium-feeling and efficient electric saloon. It’s our Deal of the Day for April 10
News
10 Apr 2026
New Ford Explorer Van revealed for those seeking more style than a humble Transit
New Ford Explorer Van - front angled

New Ford Explorer Van revealed for those seeking more style than a humble Transit

Explorer Van has arrived as an official conversion from Ford’s team in Dagenham
News
9 Apr 2026