Social Media Award 2015: Toyota
Social media is all about interacting with your audience, and we've named Toyota the best social media brand of 2015
Our Social Media Award honours a company that has taken on the challenge of direct audience interaction and succeeded in opening a new channel of communication with buyers.
Toyota has successfully built a strong presence online, especially with its @ToyotaGB Twitter feed, with clever campaigns surrounding special events throughout the calendar involving both customers and dealers.
Highlights over the past 12 months included its own take on football’s transfer deadline day, which last year coincided with the 1 September reg plate change, and Toyota’s participation in Red Nose Day.
This kicked off with a teaser picture of the Toyota RND concept, which convinced global news feeds that it was a new car, and resulted in millions of views online. Toyota was a top promoter of Red Nose Day, raising nearly £800,000 for the charity.
Auto Express New Car Awards 2015
For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...
- 1IntroductionThe winners of the 2015 Auto Express New Car Awards have been announced
- 2Car of the Year 201512 years since the first generation model took the crown, the new Volvo XC90 is the 2015 Auto Express Car of the Year
- 3City car of the year 2015The Skoda Citigo is the 2015 Auto Express City Car of the Year, with the Hyundai i10 and Renault Twingo commended
- 4Supermini of the Year 2015The Volkswagen Polo is the 2015 Auto Express Supermini of the Year, with the Mazda 2 and Skoda Fabia commended
- 5Premium small Car of the Year 2015The Mini Cooper is the 2015 Auto Express Premium Small Car of the Year, with the Audi A1 and Citroen DS3 commended
- 6Compact family Car of the Year 2015The SEAT Leon is the 2015 Auto Express Compact Family Car of the Year, with the MINI 5dr and Skoda Octavia commended
- 7Family Car of the Year 2015The Skoda Superb is the 2015 Auto Express Family Car of the Year, with the Mazda 6 and Volkswagen Passat commended
- 8Estate Car of the Year 2015The Volkswagen Passat Estate is the 2015 Auto Express Estate Car of the Year, with the SEAT Leon ST and Skoda Octavia Estate commended
- 9MPV of the Year 2015The Citroen Grand C4 Picasso is the 2015 Auto Express MPV of the Year, with the BMW 2 Series Active Tourer and SEAT Alhambra commended
- 10Crossover of the Year 2015The Nissan Qashqai is the 2015 Auto Express Crossover of the Year, with the Citroen C4 Cactus and Mazda CX-3 commended