Social Media Award 2015: Toyota

Social media is all about interacting with your audience, and we've named Toyota the best social media brand of 2015

Our Social Media Award honours a company that has taken on the challenge of direct audience interaction and succeeded in opening a new channel of communication with buyers.

Toyota has successfully built a strong presence online, especially with its @ToyotaGB Twitter feed, with clever campaigns surrounding special events throughout the calendar involving both customers and dealers.

Highlights over the past 12 months included its own take on football’s transfer deadline day, which last year coincided with the 1 September reg plate change, and Toyota’s participation in Red Nose Day.

This kicked off with a teaser picture of the Toyota RND concept, which convinced global news feeds that it was a new car, and resulted in millions of views online. Toyota was a top promoter of Red Nose Day, raising nearly £800,000 for the charity.

Auto Express New Car Awards 2015 

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

Mag cover awards 2015 issue

in association with

 

Continue Reading

Most Popular

New 2021 BMW M3 launched with huge grille and 503bhp
BMW 3 Series M3 Coupe

New 2021 BMW M3 launched with huge grille and 503bhp

The new sixth-generation BMW M3 Competition saloon gets a 503bhp straight-six engine and four-wheel-drive
22 Sep 2020
New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range
Volkswagen ID.4

New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range

The new Tiguan-sized Volkswagen ID.4 electric SUV becomes VW’s second ID. model, rivalling the Tesla Model Y
23 Sep 2020
New Range Rover Velar PHEV launched with 33-mile electric range
Land Rover Range Rover Velar

New Range Rover Velar PHEV launched with 33-mile electric range

Land Rover has given the Range Rover Velar an update, with a new plug-in hybrid powertrain and an improved infotainment system
23 Sep 2020