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Social Media Award 2015: Toyota

Social media is all about interacting with your audience, and we've named Toyota the best social media brand of 2015

Toyota GT 86 - All six

Our Social Media Award honours a company that has taken on the challenge of direct audience interaction and succeeded in opening a new channel of communication with buyers.

Toyota has successfully built a strong presence online, especially with its @ToyotaGB Twitter feed, with clever campaigns surrounding special events throughout the calendar involving both customers and dealers.

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Highlights over the past 12 months included its own take on football’s transfer deadline day, which last year coincided with the 1 September reg plate change, and Toyota’s participation in Red Nose Day.

This kicked off with a teaser picture of the Toyota RND concept, which convinced global news feeds that it was a new car, and resulted in millions of views online. Toyota was a top promoter of Red Nose Day, raising nearly £800,000 for the charity.

Auto Express New Car Awards 2015 

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

Mag cover awards 2015 issue


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