Readers' Design Award 2015: Jaguar XF

We asked you what your favourite car design is for 2015, and the new Jaguar XF has taken the crown

While the new Jaguar XE is taking on allcomers in the compact executive class, it’s clear from Auto Express readers that the next-generation XF is another Jag they’re really waiting for, as the sleek executive saloon has picked up the coveted Design Award for 2015.

Best executive cars 

In our poll on, it beat 14 rivals, including cars as varied as the Volvo XC90, Ford GT and Kia Sportspace. And in the final reckoning, the XF took nearly a third of the vote.

Jaguar XF S - rear static

It hits dealers later this year, but it appears the public is already keen on its sharp design. While the original car was thoroughly modern when compared to the retro-inspired S-Type that preceded it, the new XF takes the basic template and brings it bang up to date.

Advertisement - Article continues below

New Jaguar XF: everything you need to know

Penned by Ian Callum, the model features styling cues that are pure Jaguar. The large grille and small headlights are influenced by the XJ and XE, while the manufacturer’s new signature J-shaped LED daytime running lights make an appearance in those headlamp clusters. The front wings feature air vents behind the wheels, and the bulging bonnet and small glass area are evolutions of the original XF that give the newcomer a sporty look.

Jaguar XF S - cabin

Further back, the rakish rear screen and long tail mean the XF looks like no other executive saloon, plus new tail-lights and less chrome trim give the back end a more modern look.

Advertisement - Article continues below

We’ll have to wait until the end of the summer to find out how the new XF drives. However, if it’s half as good as it looks, then it will definitely be a front-runner in the executive car class. And who knows – a contender for Auto Express Car of the Year 2016…?

Auto Express New Car Awards 2015 

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

Mag cover awards 2015 issue

in association with


Continue Reading

Most Popular

Mazda MX-5

New Mazda MX-5 2020 review

The popular Mazda MX-5 has been updated for 2020, but with the changes comes a jump in price
5 Apr 2020

New SEAT Leon 2020 review

The all-new SEAT Leon hatchback impresses with its blend of sporty handling and cutting-edge technology
3 Apr 2020
Car group tests

Kia Soul EV vs MG ZS EV

The second-generation Kia Soul EV faces the value-for-money MG ZS EV in an SUV shootout
4 Apr 2020