Skip advert
Advertisement

Car Advertising Campaign of the Year 2015: Honda Civic Type R 'The Other Side'

Honda is known for its inventive and captivating adverts, and the latest Civic Type R is no different

Honda Civic Type-R - ‘The Other Side’

Honda has a rich history of innovative advertising campaigns, so it was no surprise it pulled out all the stops for the public unveiling of the new Civic Type R.

Best hot hatches

The novel online ad is called ‘The Other Side’ and was created by the Wieden + Kennedy London Agency, directed by Daniel Wolfe. It highlights the differences in character between the normal Civic and the Type R, plus the transformative effect of hitting the R button on the latter’s dash.

New Honda Civic Type R 2015 front

Essentially it tells the story of a man who uses a standard Civic and the racy Type R to lead a thrilling double life. By day, he is a sensible family man ferrying children around, while by night he’s a crime-fighting undercover cop screeching around in a high-powered hot hatch.

Advertisement - Article continues below

• Honda Civic Type R vs SEAT Leon Cupra & Renault Megane RS

You can watch both ads back-to-back, but press and hold the ‘r’ button on your keyboard and you can flick instantly between the two stories as they run in parallel. A brilliant idea, perfectly executed.

Auto Express New Car Awards 2015 

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

Mag cover awards 2015 issue


in association with

 

Skip advert
Advertisement
Continue Reading

Find a car with the experts

Skip advert
Advertisement

Recommended

Best hot hatchbacks to buy 2025
Best hot hatchbacks - header image

Best hot hatchbacks to buy 2025

The very best hot hatchbacks offer giant-killing performance and an engaging drive, all wrapped up in a family-friendly package
Best cars & vans
5 Feb 2025
Best performance cars to buy 2025
Best performance cars - header

Best performance cars to buy 2025

Performance cars have reached new heights of speed and interaction - here’s a list of our ten favourites from the current crop
Best cars & vans
28 Jan 2025
An electric Honda Civic Type R? We’re trying says brand’s EV boss… but it’s not easy
Honda Civic Type R - front static

An electric Honda Civic Type R? We’re trying says brand’s EV boss… but it’s not easy

Japanese firm admits it’s investigating how to turn Type-R electric, but will only do so if it can deliver “joy of driving"
News
17 Jan 2025
Best track day cars 2025
Best track day cars - header image

Best track day cars 2025

Whether you're looking to shave tenths off your lap time or simply want to have fun, these are the UK's best track day cars
Best cars & vans
7 Jan 2025

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025
New Volkswagen ID.3 Match 2025 review: attractive price boosts EV’s appeal
Volkswagen ID.3 Pure Match - front

New Volkswagen ID.3 Match 2025 review: attractive price boosts EV’s appeal

The value-focused Volkswagen ID.3 Match performs well and is easy to live with
Road tests
28 Apr 2025