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Car Advertising Campaign of the Year 2015: Honda Civic Type R 'The Other Side'

Honda is known for its inventive and captivating adverts, and the latest Civic Type R is no different

Honda has a rich history of innovative advertising campaigns, so it was no surprise it pulled out all the stops for the public unveiling of the new Civic Type R.

Best hot hatches

The novel online ad is called ‘The Other Side’ and was created by the Wieden + Kennedy London Agency, directed by Daniel Wolfe. It highlights the differences in character between the normal Civic and the Type R, plus the transformative effect of hitting the R button on the latter’s dash.

New Honda Civic Type R 2015 front

Essentially it tells the story of a man who uses a standard Civic and the racy Type R to lead a thrilling double life. By day, he is a sensible family man ferrying children around, while by night he’s a crime-fighting undercover cop screeching around in a high-powered hot hatch.

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• Honda Civic Type R vs SEAT Leon Cupra & Renault Megane RS

You can watch both ads back-to-back, but press and hold the ‘r’ button on your keyboard and you can flick instantly between the two stories as they run in parallel. A brilliant idea, perfectly executed.

Auto Express New Car Awards 2015 

For complete, in-depth coverage of the New Car Awards 2015, buy your collector's edition copy of the Auto Express magazine now...  

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