Luxury two-door Range Rover SV Coupe axed

Land Rover has confirmed that the £240k Range Rover SV Coupe has been cancelled before a model has even been delivered

The Range Rover SV Coupe has been axed before a single example has been delivered, Land Rover has confirmed. 

The ultra-exclusive two-door version of the Range Rover was the star of the Land Rover stand at last year’s Geneva Motor Show. It was to be made by Jaguar Land Rover’s Special Vehicle Operations division in Coventry and production was planned to be capped at 999 units.

• Best luxury cars on sale right now

The starting price for the 5.0-litre supercharged V8 petrol model was £240,000 – but Land Rover sources claimed that some early customers were speccing their cars up to the £340,000 mark.

However, less than 12 months after that global debut, Land Rover has admitted to Auto Express that the vehicle will not be built after all. A source insisted that the decision is not related to demand – although Land Rover has declined to reveal how many of the 999 potential order slots were filled.

“We’ve taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production,” said a spokesman. “Instead, we’re focusing our resources and investment on the next generation of world-class products.”

The move is a blow to Special Vehicle Operations, which exists to produce more extreme versions of every Jaguar and Land Rover model, pushing the boundaries in off-road ability, performance and luxury. But the spokesman added, “Special Vehicle Operations is continuing to develop exciting cars. The all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development.”

The SV Coupe may well be a victim of increased focus on profit margins at Jaguar Land Rover, which is trying to trim £2.5billion from its cost base and currently laying off 4,500 staff. The car carried over just two body panels from the regular Range Rover – the lower section of the tailgate and the bonnet - and this highly bespoke approach may have focused too much on exclusive clients and not enough on bottom-line profitability. The collapse of sales in China – a potentially key market for the vehicle – may also have influenced the decision.

Are you sad to see the demise of the Range Rover SV Coupe? Let us know your thoughts below...

Recommended

Range Rover review
Range Rover
In-depth reviews

Range Rover review

You’ll need deeper pockets than ever to buy one, but the latest Range Rover is an outstanding luxury SUV
29 Jun 2022
New 2022 Range Rover hits 10,000 UK orders, despite higher prices
Range Rover - front action
Land Rover Range Rover

New 2022 Range Rover hits 10,000 UK orders, despite higher prices

The higher cost of the new Range Rover hasn’t deterred buyers, with Land Rover already banking 10,000 orders in the UK, stretching the waiting list to…
19 May 2022
New Range Rover D350 Autobiography 2022 review
Range Rover Autobiography
Land Rover Range Rover

New Range Rover D350 Autobiography 2022 review

We drive a new Range Rover mild-hybrid diesel model in the UK to see if the iconic luxury 4x4 is still just as impressive as ever
19 May 2022
‘Land Rover’s reliability is the elephant in the room’
Opinion - Range Rover
Land Rover Range Rover

‘Land Rover’s reliability is the elephant in the room’

Editor-in-chief Steve Fowler has been impressed with the new Range Rover, but hopes Land Rover’s reliability issues won’t hold the luxury SUV back
13 Apr 2022

Most Popular

New Range Rover Sport ride review
New Range Rover Sport - front tracking
Road tests

New Range Rover Sport ride review

We get taken for a blast around Goodwood motor circuit in the new Range Rover Sport
27 Jun 2022
New MG 4 electric hatch arrives with 280 miles of range
New MG 4 2023
News

New MG 4 electric hatch arrives with 280 miles of range

The all-electric MG 4 hatchback rivals the Volkswagen ID.3 and introduces MG’s new MSP electric platform
28 Jun 2022
New Honda Civic 2022 review
Honda Civic - front
Road tests

New Honda Civic 2022 review

The all-new hybrid Honda Civic has finally arrived, but what’s like from behind the wheel? We find out…
28 Jun 2022