Advertisement

11. Toyota GT 86: The real deal

"Unique in that so many ads look and feel the same, yet this feels hi-tech and modern"

The ad

Set in a CGI world that looks like a computer game, with the main character driving around a futuristic city looking for something real. “Can you feel it? Can you feel the thrill of being alive? Neither can I. There is no ‘real’ in this town,” the narrator complains. But that all changes when he finds a Toyota GT 86 and sets off with the authorities in hot pursuit. The advert ends with him breaking his way out of the fake city.

The expert view

“Unique in that so many ads look and feel the same, yet this feels hi-tech and modern. Positioning the GT 86 as the car that’s as close to the gaming car is brave, and it’s a clever way of making it look fast.”

Advertisement
Advertisement

Most Popular

New 2020 BMW 4 Series arrives with bold new look and a huge grille
BMW 4 Series

New 2020 BMW 4 Series arrives with bold new look and a huge grille

Imposing grille leads the way as the new BMW 4 Series takes a new design direction away from its 3 Series sibling
2 Jun 2020
New Tesla Model Y 2020 review
Tesla Model Y

New Tesla Model Y 2020 review

The new Tesla Model Y has the potential to be the EV brand’s most successful model yet
4 Jun 2020
New Hyundai Santa Fe facelift adds plug-in hybrid power for the first time
Hyundai Santa Fe

New Hyundai Santa Fe facelift adds plug-in hybrid power for the first time

The Hyundai Santa Fe SUV has been overhauled for 2020 with a striking new look and a new plug-in hybrid powertrain
3 Jun 2020