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George Armitage

As a content editor for Auto Express, George Armitage edits and creates content to keep readers up to date on the latest trends in the motoring world and help them find their next car. Since joining the team in March 2024, George has blended his background in luxury performance car sales with his experience as a freelance journalist and classic car restorer to bring a genuine passion for all things automotive to his work. George is focused on producing engaging, informative content that helps readers navigate everything from electric vehicles to the latest in car tech and the UK car market.

George says…

"Working at Auto Express is a dream come true. I love sharing my passion for cars with readers and creating content that’s both informative and engaging. From the exciting sports cars I grew up seeing to the impressive electric vehicles now on sale, writing about the evolving car world is a privilege. Being part of a brand that readers trust makes it even more rewarding, and I’m always striving to make the website as helpful and inspiring as possible."

George Armitage’s main areas of expertise

  • Electric and hybrid vehicles
  • Car sales and the motoring industry
  • Sports cars and performance vehicles
  • Classic cars and car restoration

George Armitage Q&A…

Q: What was your first car?
A: My first car was an Alfa Romeo 156 1.6. I bought it sight unseen on eBay for £400, and it turned out to be an absolute nightmare. It lasted just four months before everything fell apart, and in the end, the engine and brakes simultaneously failed which meant that I had to run it into a tree to stop it. Not the best start to car ownership!

Q: What is your dream car?
A: It's a tough one, but if I had to choose, an affordable dream car would be the Jaguar F-Type V6S with a manual gearbox. I drove one at an event in Majorca, and the sound was just incredible. A slightly less realistic dream car would be the Porsche 718 Cayman GT4 with a manual. It’s got perfect balance and a seriously addictive engine; I could happily own one of those and never look at another car. But, if I’m dreaming big, the 1950s Mercedes-Benz 300SL with gullwing doors is a car I have been dreaming about since I was a child and is still one of the most beautiful and iconic cars ever made – it’s the stuff of legend.

Q: If you could change one thing about cars, driving, or the car industry today, what would it be?
A: I’d love to see more manufacturers focusing on building cars for driving enthusiasts. Right now, fewer companies are making lightweight, simple sports cars with a manual gearbox. Instead, it’s all about cramming-in new tech and gadgets. What I’d love to see is more cars that focus on the basics – lightweight, fun to drive, and designed to make you smile behind the wheel

Social media and e-mail

Car Deal of the Day: Enjoy the good life in a Volvo XC90 for £530 a month
Volvo XC90 - front action

Car Deal of the Day: Enjoy the good life in a Volvo XC90 for £530 a month

The Volvo XC90 is rarely offered at a tempting price, so be quick with our Deal of the Day for January 16.
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16 Jan 2026
Car Deal of the Day: MG HS for only 27p a month more than its baby brother
New MG HS - front cornering

Car Deal of the Day: MG HS for only 27p a month more than its baby brother

You could upgrade to the high life for just buttons with the MG HS. It’s our Deal of the Day for 15 January.
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15 Jan 2026
Car Deal of the Day: BYD Dolphin Surf offers the EV experience at a tiny price
BYD Dolphin Surf - front cornering

Car Deal of the Day: BYD Dolphin Surf offers the EV experience at a tiny price

The BYD Dolphin Surf could be the ideal car for first-time EV buyers. It’s our Deal of the Day for 14 January.
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14 Jan 2026
Car Deal of the Day: Volkswagen Taigo is the cheapest we've ever seen it
Volkswagen Taigo - front action

Car Deal of the Day: Volkswagen Taigo is the cheapest we've ever seen it

Get the SUV life on a shoestring. The Volkswagen Taigo is our Deal of the Day for 13 January.
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13 Jan 2026
Car Deal of the Day: drive home a Audi A5 Avant plug-in hybrid for less than a family hatch
Audi A5 Avant - front action

Car Deal of the Day: drive home a Audi A5 Avant plug-in hybrid for less than a family hatch

Posh, desirable and efficient, the Audi A5 Avant e-hybrid has a lot going for it. It’s our Deal of the Day for 12 January.
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12 Jan 2026
Car Deal of the Day: Be adventurous with the Ford Explorer for £236 a month
Ford Explorer - front cornering

Car Deal of the Day: Be adventurous with the Ford Explorer for £236 a month

The Ford Explorer drives well, is comfortable and packed with goodies. It’s our Deal of the Day for January 9.
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9 Jan 2026
How to control understeer and oversteer skids in your car
BMW oversteer

How to control understeer and oversteer skids in your car

Controlling a skid is something most drivers don't have to do often, but understanding understeer and oversteer is useful all the same
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7 Jan 2026
Car Deal of the Day: Join the R-Line with a sporty VW Golf for £214 a month
Volkswagen Golf - front action

Car Deal of the Day: Join the R-Line with a sporty VW Golf for £214 a month

The Volkswagen Golf is a top choice at the best of times, but especially so when it’s this affordable. It’s our Deal of the Day for January 7.
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7 Jan 2026
Car Deal of the Day: Renault Symbioz for a sensational £153 per month
Renault Symbioz - front action

Car Deal of the Day: Renault Symbioz for a sensational £153 per month

The Renault Symbioz offers the Nissan Qashqai-style life but at a supermini’s price. It’s our Deal of the Day for January 5.
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5 Jan 2026
Want to have the most driving fun? Buy a manual sports car while you can
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Want to have the most driving fun? Buy a manual sports car while you can

Auto Express’ content editor believes that, if you enjoy the sensation of driving, now is the time to buy a proper, manual sports car – before it’s to…
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1 Jan 2026
Car Deal of the Day: Vauxhall Frontera EV for £120 a month might just be deal of the year
Vauxhall Frontera Electric UK - front cornering

Car Deal of the Day: Vauxhall Frontera EV for £120 a month might just be deal of the year

It may be the end of the year, but there are still amazing car deals to be had. The Vauxhall Frontera Electric is our Deal of the Day for December 31.
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31 Dec 2025
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Best car news and reviews 2025: What happened in the world of cars?
Best car news and reviews 2025

Best car news and reviews 2025: What happened in the world of cars?

We look back at the biggest moments of 2025 in the wonderful world of cars
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31 Dec 2025
Car Deal of the Day: The posh Peugeot 3008 for £210 a month is a perfect Christmas gift
Peugeot E-3008 - front cornering

Car Deal of the Day: The posh Peugeot 3008 for £210 a month is a perfect Christmas gift

This is probably the cheapest the Peugeot 3008 has been all year. No wonder it’s our Deal of the Day for December 19.
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19 Dec 2025
Apple CarPlay: what is it, how does it work, and is it better than Android Auto?
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Apple CarPlay: what is it, how does it work, and is it better than Android Auto?

Apple CarPlay allows users to safely use many of the features of their iPhone while driving. We explain how it works
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15 Dec 2025
Car Deal of the Day: ever-popular Vauxhall Corsa is a real steal at £143 a month
Vauxhall Corsa 1.2 Turbo GS front cornering

Car Deal of the Day: ever-popular Vauxhall Corsa is a real steal at £143 a month

The Vauxhall Corsa is a regular top-seller – and with deals like this it’s easy to see why. It’s our Deal of the Day for December 12.
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12 Dec 2025
Car Deal of the Day: Jaecoo 5 offers Range Rover looks for just £214 per month
Jaecoo 5 - front cornering

Car Deal of the Day: Jaecoo 5 offers Range Rover looks for just £214 per month

It’s easy to see why Jaecoo has become a popular brand with deals like this. The Jaecoo 5 is our Deal of the Day for December 10.
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10 Dec 2025
Car Deal of the Day: Nissan X-Trail offers seven seats for supermini money
Nissan X-Trail - front corner left

Car Deal of the Day: Nissan X-Trail offers seven seats for supermini money

Seven-seat SUVs don’t come much cheaper than this. The Nissan X-Trail is our Deal of the Day for December 9.
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9 Dec 2025
Car Deal of the Day: Sportily-styled Hyundai Tucson N Line for £243 a month
New Hyundai Tucson hybrid - front cornering

Car Deal of the Day: Sportily-styled Hyundai Tucson N Line for £243 a month

Hyundai’s top-selling SUV is a popular choice for families – and with offers like this it’s easy to see why. The Tucson is our Deal of the Day for Dec…
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5 Dec 2025
Car Deal of the Day: Cheap means cheerful with the Hyundai i10 for £146 a month
Hyundai i10 - front cornering

Car Deal of the Day: Cheap means cheerful with the Hyundai i10 for £146 a month

It’s one of the cheapest cars available on the leasing market, but there’s more to the Hyundai i10 than just appealing prices. It’s our Deal of the D…
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3 Dec 2025
Used Car Hunter: automatic diesel premium saloons for £12,000
Car Hunter diesel saloons

Used Car Hunter: automatic diesel premium saloons for £12,000

Our Car Hunter has a budget of £12,000 to spend on a premium-badged family saloon
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3 Dec 2025
Car Deal of the Day: We don’t think the Cupra Leon has ever looked so affordable
Cupra Leon cornering

Car Deal of the Day: We don’t think the Cupra Leon has ever looked so affordable

The Cupra Leon offers an upmarket design and sporty character. It’s also stunningly cheap right now, and is our Deal of the Day for December 1.
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1 Dec 2025
Black Friday Car Deal of the Day: Hurry… this Ford Puma Gen-E offer won’t be around for long
Ford Puma Gen-E - front action

Black Friday Car Deal of the Day: Hurry… this Ford Puma Gen-E offer won’t be around for long

It’s a top-seller for a reason. The Puma Gen-E mixes driving enjoyment with an efficient powertrain, and is our Deal of the Day for November 28.
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28 Nov 2025
Black Friday Car Deal of the Day: Fuel-sipping MG3 Hybrid+ at just £173 a month
MG 3 Hybrid + long-term test - front tracking

Black Friday Car Deal of the Day: Fuel-sipping MG3 Hybrid+ at just £173 a month

The MG3 offers space and the potential for seriously low running costs. It’s our Deal of the Day for November 27.
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27 Nov 2025
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Car Deal of the Day: Award-winning Skoda Elroq for a bargain £231 a month
Skoda Elroq - front cornering

Car Deal of the Day: Award-winning Skoda Elroq for a bargain £231 a month

The Skoda Elroq SUV is a show-stopping package, and hard to ignore at this price. It’s our Deal of the Day for November 14
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14 Nov 2025
Car Deal of the Day: Toyota Corolla Touring Sports is an efficient estate for just £207 a month
Toyota Corolla Touring Sports - full front

Car Deal of the Day: Toyota Corolla Touring Sports is an efficient estate for just £207 a month

The Corolla estate offers space and efficiency by the bucketload. It’s our Deal of the Day for November 13.
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13 Nov 2025
The Highway Code: What is it and how do I learn it?
Highway Code

The Highway Code: What is it and how do I learn it?

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11 Nov 2025
Can you lease a used car? Second-hand car leasing deals guide
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Can you lease a used car? Second-hand car leasing deals guide

When we think of leasing, we tend to think of new cars, but leasing a used car is an option worth looking at
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10 Nov 2025
Car Deal of the Day: Small SUVs don’t come much cheaper than the Citroen C3 Aircross for £184 a month
Citroen C3 Aircross being driven in the UK - front cornering

Car Deal of the Day: Small SUVs don’t come much cheaper than the Citroen C3 Aircross for £184 a month

It’s quirky, comfy and roomy – the Citroen C3 Aircross is our Deal of the Day for November 6.
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6 Nov 2025
Used Car Hunter: child-proof, premium estate cars for £15,000
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Used Car Hunter: child-proof, premium estate cars for £15,000

Our Car Hunter has a budget of £15,000 for a safe, reliable and comfortable estate, so here are three options
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31 Oct 2025
Car Deal of the Day: Get a Skoda Enyaq for £1 more than an Elroq
Skoda Enyaq front tracking

Car Deal of the Day: Get a Skoda Enyaq for £1 more than an Elroq

Skoda’s SUVs offer different things to different buyers, but we’d be tempted to choose the Enyaq over the Elroq with this offer. The bigger model is o…
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30 Oct 2025
Car Deal of the Day: Jeep Avenger Electric gives you the rugged off-road look for just £214 a month
Jeep Avenger Summit – front cornering

Car Deal of the Day: Jeep Avenger Electric gives you the rugged off-road look for just £214 a month

It may be small but the Jeep Avenger has a lot of attitude. It’s our Deal of the Day for October 29.
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29 Oct 2025
Car Deal of the Day: Long-range MGS5 EV Trophy for a barmy £194 a month
MGS5 EV - front cornering

Car Deal of the Day: Long-range MGS5 EV Trophy for a barmy £194 a month

MG’s electric SUV offers a lot for not much cash. It’s our Deal of the Day for October 28.
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28 Oct 2025
Car Deal of the Day: Skoda Scala Monte Carlo offers hot looks for a cool £211 a month
Skoda Scala - front cornering

Car Deal of the Day: Skoda Scala Monte Carlo offers hot looks for a cool £211 a month

It may be a little overlooked, but there’s plenty to like about Skoda Scala. It’s our Deal of the Day for October 27.
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27 Oct 2025
Car Deal of the Day: Want a seven-seater on a shoestring? Dacia Jogger for £227 a month is the answer
Dacia Jogger - front cornering

Car Deal of the Day: Want a seven-seater on a shoestring? Dacia Jogger for £227 a month is the answer

Roomy cars don’t come much cheaper than the Dacia Jogger. It’s our Deal of the Day for October 22.
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22 Oct 2025
Used Car Hunter: small economical hatchbacks for £8,000
Car Hunter cheap diesels

Used Car Hunter: small economical hatchbacks for £8,000

Our Car Hunter has £8,000 for a small diesel hatch with low running costs, but which one?
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22 Oct 2025