MINI
Retro model is triumph of style and driving fun
The MINI is a motoring phenomenon, pure and simple. No other car mixes such desirability, fun and affordability – which explains why the brand enjoys resale values that are among the industry’s strongest.
It’s one of the best cars not only in the supermini class, but at any price – and the best news is that it’s built in Cowley, Oxon. All models combine retro looks and a unique cabin to deliver a package full of charm. Yet there’s substance to the MINI, too, as it’s all backed up by great dynamics.
Although the storming John Cooper Works model is one of our favourite hot hatches, the MINI is not all about performance. This Cooper is an excellent all-rounder, and even the entry One is fun to drive and full of character. There’s even a diesel, fuel-saving stop-start technology and the Clubman estate. MINI also pioneered the trend for personalisation, so owners can choose from endless accessories.
The brand’s success isn’t solely down to the cars – the ownership experience is brilliantly thought out. The tlc servicing packages are market-leading, and if you can’t afford a new model, the Cherished used car programme is one of the best in the business. These attributes explain why the MINI has become a global hit. Best in Britain? Best in the world more like.
