New BMW 1 Series Saloon revealed for China

Saloon version of BMW’s popular 1 Series has been unveiled exclusively for the Chinese market

BMW 1 Series sedan 2016

BMW is making an attempt to tap into the fastest growing sector in the Chinese car market, with the launch of the new BMW 1 Series Saloon. Taking significant influence from the existing 1 Series Hatchback, the new 1 Series Saloon will be built and sold exclusively in China.

In a bid to attract new customers, the 1 Series Saloon will sit alongside the BMW X1 and the BMW 2-Series Active Tourer, providing more entry-level models for Chinese buyers. China notoriously favours the saloon bodyshape, while UK customers tend to favour the more familiar hatchback.

Best family cars

Development and testing of the new 1 Series saloon was carried out at BMW’s headquarters in Germany. However, consultation with Chinese engineers was essential to ensure that the new car copes with the different road surfaces and conditions found in China. BMW engineers have made improvements to the drive of the 1 Series with a specific focus on tailoring the car to Chinese customers’ preferences.

The production 1 Series Saloon takes strong influence from the BMW Concept Compact Sedan, which premiered at the Guangzhou Motor Show in 2015. The 1 Series saloon features BMW’s recognisable double kidney grill, and retains design elements of the concept car with LED headlights and several familiar BMW design cues. BMW hasn’t yet confirmed the engine line up, but quotes: “the latest powerful and technology-leading engines with hi-tech electronic technology from BMW will feature”. BMW’s ConnectedDrive infotainment system is also included.

It’s unclear whether BMW will bring its Audi A3 Saloon and Mercedes CLA rival to the UK, but at the moment it’s looking unlikely. Ireland aside, the British market tends to favour hatchbacks and SUVs, meaning projected sales are understandably small.

Would you consider buying a saloon version of the BMW 1 Series? Let us know below!

Recommended

Best hot hatchbacks 2021
Best hot hatchbacks
Hot hatches

Best hot hatchbacks 2021

The best hot hatches offer giant-killing performance and a gripping drive, all wrapped in a user-friendly package
8 Jan 2021
BMW 1 Series review
BMW 118i - front tracking
BMW 1 Series

BMW 1 Series review

The BMW 1 Series is one of the best premium hatchbacks on sale, offering a combination of performance, efficiency and driver thrills
15 Oct 2020
New BMW 128ti to take on VW Golf with 261bhp
BMW 1 Series

New BMW 128ti to take on VW Golf with 261bhp

The new BMW 128ti revives the brand’s famous ‘ti’ badge after a 15-year hiatus
6 Oct 2020
New BMW 128ti prototype review
BMW 1 Series

New BMW 128ti prototype review

The new BMW 128ti has its sight set on the Volkswagen Golf GTI
15 Sep 2020

Most Popular

UK’s most stolen cars revealed
Most stolen car
Ford Fiesta

UK’s most stolen cars revealed

DVLA data reveals which cars were most commonly stolen in 2020, with the Ford Fiesta topping the list
26 Jan 2021
Revised Mazda CX-5 crossover launched for 2021
Mazda CX-5 2021
Mazda CX-5

Revised Mazda CX-5 crossover launched for 2021

The updated Mazda CX-5 gets a larger displacement version of the brand’s SkyActiv-G petrol engine and a fresh infotainment system
26 Jan 2021
New MINI facelift revealed with updated look and added tech
MINI 3-door hatch facelift - front
MINI MINI

New MINI facelift revealed with updated look and added tech

The MINI range has been revised for 2021, with the hatch, Convertible and Electric models all getting a range of styling tweaks
26 Jan 2021