10. Volkswagen Golf GTI: Singing in the rain

The ad

Gene Kelly ambles down a rain-swept street in a scene from the musical Singin’ in the Rain. But when he hands his umbrella to a passer-by, the music shifts into a beat-heavy remix, and Kelly starts body-popping and break-dancing. He finishes off with some acrobatic handstands by a parked GTI, and then tips his hat to it. The caption reads: “The new Golf GTI. The original, updated.”

The expert view

“Beautiful in a classic VW way – it’s a twist on the original. To update the music and dancing moves everything forward, like the car does.”